Zizzo Group, a Milwaukee-based integrated marketing firm, has acquired Clear Verve Marketing, an Elm Grove-based content and business-to-business marketing agency.
The acquisition Zizzo Group’s fifth in its 20-year history and one of several strategic moves the company has planned as it rolls out its new conversation marketing practice. The new practice works with companies to proactively facilitate conversations with customers, delivering messages through storytelling and interactive content across websites, online reviews, social media and friends.
Clear Verve Marketing, whose clients include Alverno College, CH Coakley & Company and Investor’s Bank, will continue to provide the same core services to its existing clients while offering expanded capabilities of ZG’s public relations, social media, web development and media buying services and its new Conversation Marketing Practice.
“Word-of-mouth recommendations top the list of how consumers now make decisions. Companies who harness the power of conversation marketing will turn brand believers into evangelists – sparking and maintaining conversations and engagement that drive consumer preference,” said Anne Zizzo, president and chief executive officer of Zizzo Group.
Christina Steder, former president and CEO of Clear Verve Marketing, will join Zizzo Group as vice president of integrated marketing, leading the integrated marketing practice area.
“Coming together with Zizzo Group seems to be a natural move that provides expanded services and depth to our clients, and will allow me the opportunity to lead a part of a larger organization and focus on my core competencies,” Steder said.
Also joining Zizzo Group will be Jackie Costa, account executive and Susan Schoultz, graphic designer.
The merged company is based in Milwaukee’s Historic Third Ward at 207 N. Milwaukee St.
