Wisconsin entrepreneur Herschel “Buzz” Peddicord has launched BoomerTowne.com, a new informational Web site for all things baby boomer-related.
Peddicord is a Milwaukee resident whose company, Concierge Care LLC, is based in Brookfield.
Peddicord said the new venture was developed to be “the” online destination for the baby boomer generation. The site features a variety of content on topics ranging from health and travel to retirement planning, as well as activities including weekly poll questions and a scavenger hunt with a grand prize valued at $10,000.
In conjunction with the site launch, BoomerTowne.com has announced the members of its inaugural Towne Council. Members of the Towne Council span a wide range of expertise, including personal finance, travel, health and fitness, healthy cooking, relationships and caring for elderly parents.
A rotating schedule of Webcasts from each Towne Council member will be available at the site, beginning today. Live Q&A sessions will take place later this month.
“This is an exciting day for everyone involved in the development of BoomerTowne.com,” said Peddicord. “Today marks the culmination of many months of work to ensure baby boomers everywhere have useful and informational tools at their fingertips. Our goal was to make the site user-friendly while providing the most comprehensive information on a variety of topics and issues faced by baby boomers on a daily basis.”
The venture’s Town Council will include: Montel Williams, talk show host; Denise Austin, fitness expert; Dr. Robert Rey, plastic surgeon and cast member of “Dr. 90210;” Dr. Stephen Covey, author of “Seven Habits of Highly Effective People;” Dr. John Gray, author of “Men are From Mars, Women are from Venus;” Sara Moulton, host of Food Network’s “Sara’s Secrets” and executive chef for Gourmet magazine; Dr. Marion Somers, author of “Elder Care Made Easier” and eldercare expert; Nan Zimmerman, travel expert and host of “Nancy the Navigator” on the WE channel; Terry Savage, financial columnist, Chicago Sun-Times; Dr. Bob Arnot, foreign and medical correspondent; Gary Player, golfer; Karen Thomas, president of Oxford Health Care; John Herbers, attorney and chair of Milwaukee-based Reinhart, Boerner, Van Deuren S.C.’s estate planning department.
The Web site’s marketing is being handled by Milwaukee-based Laughlin-Constable Inc.
