Former A.V. Club Milwaukee city editor Matt Wild and A.V. Club Milwaukee writer Tyler Maas are launching a new website, the Milwaukee Record.
The website is scheduled to launch Monday, April 7, and will be updated daily at milwaukeerecord.com. It will focus on local music and culture, along with comedy, dining, film, art and sports, aiming to be the “city’s go-to source for smart, opinionated, and irreverent arts and entertainment coverage.”
A.V. Club Milwaukee was shut down when Chicago-based Onion Inc. ceased publication of its print editions in December 2013. It was the last remaining city to have local content from The Onion‘s entertainment arm, The A.V. Club.
“After the untimely demise of A.V. Club Milwaukee, Tyler and I knew there was a void that needed to be filled in local music and culture coverage,” said co-founder and editor Matt Wild. “The Milwaukee Record will pick up where A.V. Club Milwaukee left off, providing in-depth features, opinion pieces, and local album and show reviews. But it will also take things to a new level with original video programming from Honeycomb Productions, exclusive album streams, and more adventurous content from a host of local writers. Milwaukee has come into its own in the last few years, and the Milwaukee Record intends to give the city the arts and entertainment coverage it deserves.”
“Plus,” Wild added, “We promise to post a bunch of funny pictures of Bob Uecker.”
“Together, I know Matt and I will provide thorough, fearless, and altogether unique content while expanding on a proven model to reach new, exciting, and occasionally uncomfortable places,” said co-founder and editor Tyler Maas.
Leading up to the April 7 launch, Wild and Maas will be posting occasional content on Milwaukee Record’s various social media pages. A launch party is scheduled for May 9 at the Cactus Club.
