“Why Should Anyone Work Here?: What it Takes to Create an Authentic Organization”

Imagine designing the best company on earth to work for. That’s what authors Rob Goffee and Gareth Jones did with their new book, “Why should Anyone Work Here?” The authors, who are professors at the London Business School and Texas A&M University, respectively, looked at how businesses have evolved from places that made people conform, to institutions where leaders know they must attract and inspire the right people.

With stories and examples from global companies, the authors illustrate the kind of strong, attractive workplace culture that leads to sustained high performance. They also provide ways of assessing how your company is doing and describe the tensions and trade-offs that leaders must manage as they transform their organizations.

“Why Should Anyone Work Here?: What it Takes to Create an Authentic Organization,” is available on www.800ceoread.com for $24.