Vollrath Associates Inc., a Milwaukee-based public relations and investor relations agency, saluted its 35th anniversary last month with a celebration at Mason Street Grill.
The agency, established on Sept. 22, 1979, in Cedarburg with one client, specializes in a host of public relations and marketing services and has diversified its services to include investor relations.
The agency was launched by husband-wife team Phil and Marilyn Vollrath and today includes their daughter Jessica Vollrath Huebner, vice president, as well as account executive Julie Caan, account coordinator Amanda Schlesner and public relations intern Michelle Romano.
“A big part of our longevity is due to our associates,” Phil said. “Teamwork and the sharing of ideas is an integral part of our success, and you need to have strong relationships with your associates in order to grow and adapt to the changing communications landscape. Public relations has come a long way with new technologies, social media and digital marketing, and we are always trying to find new ways to tell our clients’ stories.”
Among Vollrath Associates’ clients are The Marcus Corporation, Marcus Hotels & Resorts, Badger Meter, Roadrunner Transportation Systems, Festa Italiana, and the Milwaukee Air & Water Show.
“We are honored to celebrate 35 years in business with our clients, friends and associates,” Marilyn said. “We owe the success of our business to the long-term relationships we have developed with many of our clients throughout the years. In the public relations business, it’s very common for companies to change agencies every few years, yet we’ve maintained some clients for 15, 20 or more years. We consider our clients not only great companies to work for but great people who we sincerely enjoy working with.”
