West Allis-based Badger Truck Equipment and Appleton-based Casper’s Truck Equipment have ended their joint venture after just over a year of working together.
The two firms announced a strategic partnership last year aimed at providing truck equipment sales, service and installation in Milwaukee, southern Wisconsin and northern Illinois.
“We worked together for more than a year sharing best practices and industry standards. Now, both companies feel it’s in our customers’ best interest to continue on separate paths. We are looking forward to continuing to build the business, expanding our services and offerings to the truck market,” said Shawn Centell, Badger Truck sales representative.
Gene Lee, Casper’s owner, said his company is dedicated to the Milwaukee market and has served municipal and commercial clients in the area for more than 20 years. He said Casper’s would be announcing a new Milwaukee location in the next few weeks.
