Travel Wisconsin unveils Zucker commercial

Wisconsin Native and comedic filmmaker David Zucker was recently hired to produce a television commercial for Travel Wisconsin. The new winter ad features the Milwaukee Symphony Orchestra in the middle of a snowball fight. It started airing this week in Milwaukee, Green Bay, Chicago and Minneapolis-St. Paul.
“This spot definitely shows off Wisconsin’s playful and fun side,” said Stephanie Klett, secretary of the Wisconsin Department of Tourism. “Bringing David home to direct the spot was great fun and far exceeded our expectations.”
In addition to airing on television Marcus Theatres has donated time on approximately 450 movie screens in Wisconsin, Illinois and Minnesota, which will air a longer director’s cut of the commercial.
“It was great fun to return to my home state and do something in addition to visiting relatives,” said Zucker. “Also, I was so impressed by the quality of the creative talent in Wisconsin – and it reaffirmed my desire to try and bring some feature film work back to the state.”
Zucker is responsible for comedic films including “Airplane!,” “The Naked Gun” series, “Ruthless People” and the last two installments of “Scary Movie.”