While creativity is a critical force in any company’s vision for long-term growth, many businesses fail to make the kind of “imaginative leaps” needed to drive that creativity, according to Luc De Brabandere and Alan Iny, both of The Boston Consulting group.
In their recently published book, “Thinking in New Boxes: A New Paradigm for Business Creativity,” the two authors present what they refer to as a “revolutionary roadmap for sustainable creativity.”
Within this roadmap, they introduce the concept of “boxes,” or assumptions and accepted models that help people understand the world around them. To fuel creativity and lasting growth, De Brabandere and Iny insist that businesses must do more than think “outside the box.” They must invent new boxes.
To help readers understand how to realize their own business creativity, the authors break the process down into five digestible steps: Doubt everything, explore options, generate many new and exciting ideas, drive breakthrough results and re-evaluate.
“Thinking in New Boxes” is available on www.800ceoread.com for $22.40.
