While many companies have already realized the value of using social media to promote their brands and connect with their target audience members, the idea of integrating employees into social media marketing initiatives has largely gone untapped.
In their recently published book, “The Social Employee: How Great Companies Make Social Media Work,” authors Cheryl Burgess and Mark Burgess explain how “social employees” can help advance a company’s brand while strengthening corporate culture.
The authors provide social media success stories of companies like IBM, Adobe, Dell, Cisco, Southwest Airlines, and AT&T. Additional content includes how social executives enhance brand value, where to find social media training tools and resources, how to create communities of shared interest, and how content marketing empowers a social staff.
Cheryl and Mark wrote, “(Social employees) are brand ambassadors to the public, building human relationships that are beneficial not just for the business outcomes produced, but for the emotional outcomes that are encouraged as well.”
“The Social Employee” is available on www.800ceoread.com for $17.60.
