The Marek Group, a Waukesha-based channel sales and marketing firm with commercial printing, fulfillment and direct marketing production, has acquired Publisher’s Diversified Mail Service, a 65-year-old Milwaukee-based direct marketing company.
The acquisition will provide additional postal expertise, data analysts and programmers and a robust lettershop to enhance Marek’s state-of-the-art direct marketing business. Publisher’s direct mail operations will integrate into The Marek Group’s Waukesha manufacturing facility, while its literature fulfillment-related business will move to Marek’s new fulfillment center in West Allis. The Publisher’s Diversified brand, employees and management will be absorbed into The Marek Group.
Eric Friedle, president and chief operating officer of Publisher’s Diversified said, “We are excited to be a part of The Marek Group organization. Together we have expanded our market presence and provide one of the most comprehensive service offerings in the direct marketing industry.”
The Marek Group chief executive officer Fuzzy Marek said the acquisition is a strategic move.
“Our customers have always appreciated our ability to help drive their channel sales up and their cost of sales down,” Marek said. “This is another big step to continue that pursuit for our customers.”
“It’s been an exciting past few months,” said Tami Marek-Loper, president and COO of The Marek Group. “We recently finished the installation of three new digital presses in June, moved to our new state-of-the-art Fulfillment Center in July and we’ve now acquired a highly reputable company with tremendous industry knowledge and expertise to bolster our growing direct marketing business. It’s a big win for our combined customer base.”
