Tech-enabled laundromat business to open first Milwaukee-area location

Clean Laundry, a national laundromat chain, is opening its second Wisconsin location in West Milwaukee at 2086 Miller Park Way, the company announced today.

Clean Laundry bills itself as a pioneer in modern laundromats – its facilities are paired with a mobile app, which allows users to operate, pay and track the progress of laundry.

Each facility is also equipped with free high-speed Wi-Fi, large screen HDTVs, and USB charging stations throughout Clean Laundry laundromats, according to a press release.

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“Forget everything you know about a wash and fold laundromat,” Ethan Akin, co-founder of Clean Laundry, said in a statement. “Our mission is to deliver a clean, safe, and modern laundry service experience that is unlike any other.”

The company touts its state-of-the-art machines, which are capable of washing and drying laundry loads in less than one hour. Each facility also has 24/7 security surveillance.

The laundromat brand, developed by father and son duo Phil and Ethan Atkin, now operates under the parent company Clickstop Inc., which acquired Clean Laundry in 2017.

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The Atkins opened their first store in Waterloo, Iowa in 2014. Wisconsin’s first Clean Laundry facility was established in Madison last year.

Clickstop, an Iowa-based e-commerce company, owns 8 laundromat brands with 20 locations across 7 states. In addition to laundromats, the company operates multiple brands and sells everything from cargo control products to hot pepper seeds, to services and license opportunities for its nation-wide laundry chains, according to the company’s website.

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