Sprecher acquires L.A.-based energy drink brand, adds first chief marketing officer

Glendale-based Sprecher Brewing Co. announced this week its acquisition of Los Angeles-based energy drink brand Juvee from global gaming and lifestyle brand 100 Thieves. Terms of the deal were not disclosed. The name of the company, Juvee, is short for rejuvenation. Juvee was launched in 2022 by Matthew Haag, 100 Thieves chief executive officer, and

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