Milwaukee-based SoHo Boutique on Friday opened its third location, in Lake Geneva.
The women’s clothing and accessory store, which has locations in Milwaukee’s Historic Third Ward and in Naperville, Illinois, carries a variety of trend and classic fashion items, including dresses, denim, jewelry and purses.
Its new Lake Geneva location is located at 875 W. Main St.
“I am so excited to be opening my first boutique in one of my favorite places, Lake Geneva, and introducing our wearable trends and approachable luxury to this stunning location,” said owner Stephanie Horne.
Horne, who launched the business in 2007 with its first location in the Third Ward, expanded the boutique to Naperville last month. As owner, she selects inventory for all stores several times a year from suppliers and designers in New York and Los Angeles.
Soho in Lake Geneva will be open 10 a.m. to 6 p.m. Monday through Saturday and 11 a.m. to 5 p.m. on Sunday.
