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Roofed Right America

Master Mettle winner

Roofed Right American CEO Adam Brissman, COO Ricardo Herrera and president Khary Penebaker

Roofed Right America

Milwaukee
Industry: Commercial roofing
Founded: 2006
Projected 2017 revenue: $16.4 million

Adam Brissman, Ricardo Herrera and Khary Penebaker

When Roofed Right America was founded in 2006, the company set out to offer the most technically perfect designs and the most comprehensively engineered solutions in the waterproofing industry. In doing that, it opened new markets not typically available to traditional roofing companies.

Currently, Roofed Right provides commercial roof construction, repair, waterproofing and maintenance for companies throughout the U.S.

The company has experienced steady growth over the past several years due to its expansion of expertise and geographic locations.

Roofed Right takes pride in its employment process and the ability to effectively train technicians with little to no prior construction experience. The employees are given the opportunity to learn new skillsets to not only advance their technical and installation prowess, but also their place as valuable assets in the company.

Where is the opportunity?

“A lot of what has helped us grow organically is the process development and the engineered testing we perform in-house. Continuing to expand these two areas in particular will be our continued focus, but we really see ourselves continuing an organic growth and don’t have the desire to put at risk our clients or employees by pursuing growth for growth’s sake.”

Roofed Right America

Milwaukee Industry: Commercial roofing Founded: 2006 Projected 2017 revenue: $16.4 million

[caption id="attachment_149720" align="alignnone" width="770"] Adam Brissman, Ricardo Herrera and Khary Penebaker[/caption]

When Roofed Right America was founded in 2006, the company set out to offer the most technically perfect designs and the most comprehensively engineered solutions in the waterproofing industry. In doing that, it opened new markets not typically available to traditional roofing companies.

Currently, Roofed Right provides commercial roof construction, repair, waterproofing and maintenance for companies throughout the U.S.

The company has experienced steady growth over the past several years due to its expansion of expertise and geographic locations.

Roofed Right takes pride in its employment process and the ability to effectively train technicians with little to no prior construction experience. The employees are given the opportunity to learn new skillsets to not only advance their technical and installation prowess, but also their place as valuable assets in the company.

Where is the opportunity?

“A lot of what has helped us grow organically is the process development and the engineered testing we perform in-house. Continuing to expand these two areas in particular will be our continued focus, but we really see ourselves continuing an organic growth and don’t have the desire to put at risk our clients or employees by pursuing growth for growth’s sake.”

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