Repete Corp.
W226 N6283 Village Drive, Sussex • www.repete.com
Year Founded: 1964
Product or Service Offered: Automation solutions for the feed milling industry. Design of both software and hardware needed to completely automate a feed mill. We provide design, development, commission, service and continuous update programs.
President & CEO: Wade Leverett
Owners: Lori Peterson, Matt Peterson
Projected 2016 Revenue: Not disclosed
Target Clientele: Feed milling companies that make the food that all types of animals and fish consume.
What has fueled your company’s growth?
“Repete has committed itself to providing value to our customers through innovation. We began our current journey over seven years ago when we decided to rebuild our core technology from the ground up. We brought the best minds in our industry together and designed a new platform for the automation industry that now allows us to be competitive, offering higher levels of automation and a higher level of quality. We introduced our new platform, known as FLX, (pronounced flex), four years ago and each year since we have seen double digit growth.
Over the last four years, we have continued the trend toward innovation by releasing new associated product offerings like automatic data publishing (and) new pre-batching systems that can work both with our new products and with our competitors’ products.
We teach our systems designers that we must innovate to survive. But more importantly, we must innovate in order to provide the value our customers are seeking.”
Do you plan to make any changes to your company?
“Yes. Currently, we provide only automation software and panels for the animal feed milling industry. We have begun to provide an extended set of services associated with our core business. We are beginning to offer electrical services to our customers. This removes our customer from between the electrical vendor and ourselves, and allows us to take advantage of efficiency our customers would not otherwise be able to. In addition, we are now setting up partnerships around the globe. These partnerships are intended to offer both core and extended services using native speaking people local to our customers in our target countries. We currently ship to 34 countries and this move is intended to allow us to expand our presence worldwide.”
What is the outlook for your industry?
“The outlook is very bright. The feed milling business tends to grow at the same rate as the human population. As middle classes expand around the world, protein-based diets are becoming the standard. Couple this with the best products in our industry, along with continued innovation, and you have the recipe for success.”
What is your company’s most important growth strategy?
“Currently we do 40 percent of our business off shore. Our projection is that we will convert this to sixty percent over the next five years. As labor cost continues to rise around the world, automation will continue to rise as a solution.”
Our strategy is to take Repete worldwide. We will use our knowledge and best practices proven, in our industry, to spearhead our sales around the globe. Couple this with worldwide local sales and service and we predict a great season to come.”
