Milwaukee Radio Alliance LLC plans to move the studios and business offices for 102.1 FM WLUM, an alternative rock station, and for 93.3 FM WJZI, a jazz station, from Wauwatosa to Menomonee Falls.
Milwaukee Radio Alliance LLC plans to move the studios and business offices for 102.1 FM WLUM, an alternative rock station, and for 93.3 FM WJZI, a jazz station, from 2979 N. Mayfair Road in Wauwatosa to an 8,000-square-foot space at 100 Heritage Reserve, Menomonee Falls.
The two radio stations will occupy space formerly used by Strong Capital Management as a maintenance facility. The building is owned by Strong Corneliuson Capital Management and Heritage Brothers LLC. “We expect to be there by the first week of May,” said Bill Hurwitz, vice president and general manager of Milwaukee Radio Alliance LLC. About 75 people will work in the building, he said. Milwaukee Radio Alliance will spend “a lot” to upgrade the building and install the radio broadcast studios, Hurwitz said, but he declined to say how much.
The radio stations are leaving Wauwatosa because AP Properties LLC and Pewaukee-based VJS Development Group plan to combine the properties at 2979 and 3005 N. Mayfair Road to create a 2.5-acre site where they plan to build a three-story, 17,700-square-foot medical office building. The 8,800-square-foot building currently used by the two stations will be demolished as part of that project.
Milwaukee Radio Alliance also owns AM 1290 WMCS, a news talk station targeted to Milwaukee’s African American community. WMCS will remain at 4222 W. Capitol Drive, Milwaukee, Hurwitz said.
