Potawatomi Bingo Casino will change its name to Potawatomi Hotel & Casino this summer in preparation for the opening of its 18-story hotel in the fall.
The facility was opened in 1991 as Potawatomi Bingo and changed to Potawatomi Bingo Casino in 1993 when it expanded its gaming amenities.
A new logo was also designed by the company’s in-house creative team.
“Changing the property’s name to Potawatomi Hotel & Casino marks an exciting new chapter in the storied evolution of our business,” said Mike Goodrich, general manager. “In 23 years, the Potawatomi name has become known for premier entertainment here in Milwaukee. As an established brand, we felt it was important to retain a name that people know and recognize.
“The new name also makes it clear what we offer. This will be very important as we attract new visitors from outside the area.”
Construction started in July 2012 on the $150 million, 381-room hotel. It includes a casual restaurant, lobby bar, exercise area and more than 10,000 feet of additional meeting space. A third parking structure with 1,300 spaces will also be constructed east of the existing structures.
