Plum Media

Fresh Digs

Owner/Developer: Richard Schmig
Architects: Plunkett Raysich Architects and Design 2 Construct
Contractor: Design 2 Construct
Costs: $1.85 million
Completed: August 2017

Milwaukee media produc-tion company Plum Media relocated from leased space in the Historic Third Ward to a renovated warehouse in the city’s Menomonee Valley.

The company’s 22 employees moved in to the new office, at 1418 W. St. Paul Ave., at the end of August.

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“I’m excited to move to this area because I think there is going to be a lot of growth down here,” said Richard Schmig, company president. “There is a lot of potential here.”

The two-story building was constructed in 1929 and was the former location of the Milwaukee Casket Co. It was later occupied by Action Heating & Cooling Inc.

Architects used wood from the casket company to build the office doors and railings for Plum. The original floor and ceiling is still intact.

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“If it is done right, and I think we did it right, we’re not feeling too much like a funeral casket company,” Schmig said.

The Milwaukee Casket Co. operated three buildings at the site and Schmig owned all three.

In March, he sold the building at 422 N. 15th St. to Christopher Kidd, owner of Menomonee Falls-based architectural firm Christopher Kidd and Associates LLC, who is planning to renovate the building and expand his business with an office there. 

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