Brown Deer | Founded: 2008
Industry: Interior design
Peabody’s Interiors provides high-end interior design services for clients across the country. The firm specializes in new home construction and renovations while working in partnership with general contractors and residential architects. The company also provides custom products and furnishings.
What factors have contributed the most to your growth in the past three years?
Kelly Boecker, president: “We have aggressively sought out commercial work. Our commercial portfolio has had a significant impact on our growth as a company. We have also added four interior designers to our design staff that have brought in new business, and we’ve shifted our focus from retail sales to custom design work.”
What are the biggest obstacles to your company’s continued growth?
“Designer retention and an uncertain economy.”
Where do you see the most opportunities for your company to continue growing?
“Adding talent. Finding the best interior designers to join our team. Building relationships with local developers on our commercial side and growing our national presence on our residential side.”
What’s the best business advice you’ve received?
“Trust your instincts.”
