The impact of the COVID-19 pandemic brought industry-changing challenges to Ann Stadler as vice president, chief marketing officer of Milwaukee-based Marcus Theatres Corp.
Stadler helped re-launch the company, and the industry, according to Rolando Rodriguez, chairman, president and CEO of Marcus Theatres.
Stadler and her team led the communication/marketing strategy of closing and then reopening 80-plus movie theaters across 17 states. Each day the pandemic brought uncertainty and hurdles with ever-changing government regulations, studio release changes and resource implications, Rodriguez said.
“She and her limited team battled to anticipate the questions of guests…preparing videos, communication, and in-theater materials to build consumer confidence within an industry based on a social experience,” Rodriguez said. “The team also enhanced its Marcus Theatres app/website to sell food and beverage options, reduce labor needs, and create a convenient, low-touch option to market when theater doors reopened.”
Stadler’s team also helped launch new revenue streams including Parking Lot Cinema, curbside popcorn pick-up, and online treat packs.
