Home Notables Notable Health Care Leaders Notable Health Care Leaders: Justin Jasniewski

Notable Health Care Leaders: Justin Jasniewski

Class of 2024

Justin Jasniewski, chief executive officer of Milwaukee-based Serve You Rx, is transforming health care accessibility through innovative pharmacy benefit management, according to Nancy Fleming, the company’s marketing director.

Starting as a financial analyst at Serve You Rx, Jasniewski created the pricing and analytics department. After getting his MBA at the Kellogg School of Management at Northwestern University, he consulted for global pharmaceutical manufacturers at KPMG’s Strategy Group. He then returned to Serve You Rx to become chief financial and analytics officer and then CEO.

Under his leadership, Serve You Rx partnered with Mark Cuban’s Cost Plus Drugs to expand affordable medication access. Jasniewski also developed an internship program focusing on pharmacy benefit management and data analytics.

He advocated across 10 states for increased Narcan access for opioid overdose prevention and oversaw hundreds of overdose aid kit box installations throughout Wisconsin before transferring the program to the Clinton Foundation. Jasniewski provides pro bono consulting for global health nonprofits and programs supporting underrepresented students in health care careers.

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