Since joining the Milwaukee Bucks as its first vice president of business strategy and analytics, Sumathi Thiyagarajan has been able to make an immediate and profound impact on the business, according to colleagues.
“She leads a forward-thinking team that she built from the ground up, to harness the power of data, technology and applied and advanced analytics to drive results,” said Kate Reed, communications coordinator for the Bucks.
Thiyagarajan and her team focus on ticket pricing analytics, predictive modeling, executive-level reporting, market research, CRM management and enterprise program management.
“By partnering with every line of business, she and her team optimize revenue management for a large-scale portfolio,” Reed said.
Thiyagarajan serves in a leadership role within the Bucks’ Diversity Leadership Council focused on increasing diversity, equity and inclusion awareness. She also serves on the board of REDgen, which focuses on youth mental health, and is a member of TEMPO Milwaukee, HOAN Group and South Asians in Sports.
