Northwestern Mutual to sponsor Wilson on PGA Tour

Four-time PGA Tour champion golfer Mark Wilson has signed a multi-year sponsorship agreement with Northwestern Mutual Life Insurance Inc. of Milwaukee.
Under the terms of the agreement, Northwestern Mutual’s logo will be prominently displayed on Wilson’s apparel during professional competition, beginning with the 2011 U.S. Open Championship, June 16-19. Additionally, Northwestern Mutual will receive category exclusivity and the right to use Wilson’s name and likeness in marketing promotions. The deal also includes
personal appearances by Wilson on behalf of Northwestern Mutual, and social media efforts throughout the agreement.
Wilson ranks at third in FedExCup points, seventh on the PGA Tour money list and is ranked 56th in the world. He had victories at the 2011 Waste Management Phoenix Open and the Sony Open in Hawaii, earning him his first trip to the Masters.
"We are delighted to be working with Mark and are proud that he will carry the Northwestern Mutual banner into the U.S. Open and beyond," said John Schlifske, chairman and chief executive officer of Northwestern Mutual.
"In golf – as in financial security – it’s about doing the little things right with consistency over time that produces extraordinary results. Mark is a great ambassador of that message."
"I am excited to join Northwestern Mutual, a leader in financial security from my home state of Wisconsin," Wilson said. “It is very fitting to kick-off our partnership at the U.S. Open and I look forward to working together on many initiatives in the coming years."
Northwestern Mutual will have a strong advertising presence during the U.S. Open Golf Tournament, including television commercials.