Company needs to regain strategic focus
Roadblock:
A distributor of industrial components faced a rapidly changing marketplace. Competition was becoming more aggressive as small competitors merged and offered advantages the company was unable to match. The firm lost two of its largest accounts, significantly affecting cashflow.
Morale was declining throughout the company. People who left were not replaced, adding additional work and increasing the stress level of those who remained. To provide at least minimum coverage in every area, some employees were moved into positions for which they were not suited and did not like.
The company’s sales representatives were very technically competent and had the knowledge and experience to offer solutions to the customers. Yet the pressures they faced from their buyers convinced them the only way they could compete was by lowering prices. As a result, the company was losing profit margins along with market share.
Problem:
The leaders of company were not perceived as being in control of the company’s future. A second problem was the failure of the veteran sales reps to update their sales approach.
Solution:
The leader’s first actions should be to develop a vision, prepare a strategic plan for the company, and share both with his people. The people must regain their confidence in the future of the company and the security of knowing their jobs are not in jeopardy. Until the employees know that the company is operating by plan rather than reacting in desperation, they will question and resist every move and directive – if not depart for employment elsewhere.
While all areas of the company do affect customer satisfaction, the sales team is the front line and responsible for bringing in business. The ability of those sales reps to build relationships with both existing and prospective buyers is crucial to counteract the barrage of new competitors. Professional selling skills must be honed so the reps become expert at selling the value being added to their product lines.
Each sales rep must have a written plan directing the activities that will bring him or her the desired results. The niche they fill must be identified so they know where to prioritize their time. Every aspect of their sales effort should be sharpened and focused. This requires training. But it requires the ongoing direction and support from the leaders as well.
“Roadblocks” is provided by The Performance Group inc, a Brookfield training and consulting firm. Small Business Times readers who would like to see a “roadblock” address in this column can contact the company at 784-2922, or via e-mail at perfgrp@execpc.com.
June 1998 Small Business Times, Milwaukee

Answer of Kathy Kraeblin, Virchow Krause @ Co.:
For some people, yes. Let’s consider the retirement vehicles available and narrow down your choices.
The vehicles individuals can use to invest for retirement include deductible IRAs, Roth IRAs, 401(k) plans, and nondeductible IRAs.
Here is the simple part. If you are eligible to participate in a 401(k) plan through your employer and the company matches contributions, you should make contributions to the 401(k) up to the match and then make IRA contributions if you have additional money available to invest and IRA “phase-out” rules don’t apply.
The ability to make contributions to a deductible IRA is phased out for individuals who are participants in an employer-sponsored plan, such as a 401(k). The phase-out starts at $50,000 for married persons and $30,000 for singles.
For individuals who are not participating in an employer-sponsored plan, there is no phase-out on deductible IRA contributions. For a Roth IRA the phase-out starts at $150,000 for married persons and $95,000 for singles.
If your income level is such that you cannot make a deductible IRA contribution, do a Roth. If you are above the income limits for a Roth do a non-deductible IRA and consider converting to a Roth in a later year if your income level permits. (There is a special set of rules regarding conversion of a regular IRA into a Roth.)
What if you could do either a deductible or a Roth? Is a tax deduction now worth the disadvantage of taxable income in later years? Is the advantage of tax-free distributions in the future worth missing out on a deduction currently?
The answer depends in part on the period of time before you will need to start taking distributions. With a traditional IRA, you must take minimum amounts out each year starting at age 70 , but Roth IRAs are not subject to these rules. Another factor is whether you will be in a different tax bracket when you retire.
If you will need the money within five years, use the deductible IRA. If you can leave the money in the IRA for 15 years or more, the Roth will almost certainly be the better choice. If you won’t need the money at all and intend to leave it for your heirs, definitely put it in the Roth. If you will need the money within five to 15 years, and especially if you expect your income tax bracket to be lower in retirement, the decision is not at all simple.
Answer of Michael Jungen, Jungen & Associates
A qualified “yes”. A Roth IRA is uniquely characterized by the reverse nature of the tax benefits it provides, offering no up-front tax deduction in return for withdrawals that are free from federal income taxes.
Regular IRAs may provide for a tax deduction of the contribution (depending on Modified Adjusted Gross Income – MAGI) and to the extent they do, withdrawals are taxable. Unlike regular IRAs, Roth IRAs are uncomplicated by any participation in an employer retirement plan. Money in a Roth IRA accumulates tax-deferred, so your contributions and earnings grow free of taxes while they remain in the account.
To be eligible for a full $2,000 Roth IRA contribution, MAGI cannot exceed $95,000 for individuals or $150,000 for married couples filing jointly.
All Roth IRA contributions may be withdrawn at any time without taxes or penalties. Earnings may be withdrawn from Roth IRA tax-free after five tax years in the account and attainment of age 591/2, disability, or death.
First-time homebuyers can access up to $10,000 penalty-free after five years, regardless of age. Withdrawals are considered to be taken first from contributions, and then from earnings. That means broader access to your money than with a Traditional IRA. If the five-year holding period is met, withdrawals by your beneficiaries are also tax-free.
Withdrawals of earnings under any circumstances are includible in gross income and subject to ordinary income taxes and a 10% penalty tax if taken before age 59-1/2.
Distributions from a Roth IRA don’t have to be taken until you’re ready. Since there are no distributions required, your money continues to accumulate until you need it, or you can pass it along to your heirs. Because of the tax-free treatment, this feature can provide greater opportunity for the funding of a decedent’s Credit Shelter By-Pass Trust when compared to a regular IRA.
Rollovers are allowed from Traditional IRAs to Roth IRAs only for those with MAGI under $100,000 and rollover amounts are included in taxable income. The decision of whether or not to convert is complicated and beyond the scope of this column.
Now let’s compare the two: Assume a 42-year-old is able to make deductible contributions to a regular IRA. He’ll contribute $2,000 annually to age 67 at which time he’ll make withdrawals over the next 20 years. He earns 10% the entire time. If his combined tax bracket while contributing and withdrawing is 35% and he reinvests the tax savings from the deductions from the regular IRA, his total after-tax income from the regular IRA would be $383,171 and the Roth $462,072. If we change the tax brackets to 35% and 20% respectively, the after tax payout of the regular IRA increases to $454,045. If he ends up in a higher tax bracket at retirement, say 45%, the regular IRA payout decreases to $335,487 vs. $462,072 for the Roth IRA.
June 1998 Small Business Times, Milwaukee

Proactive stance can cut injuries, reduce costs
About eight years ago, Great Lakes Roofing Corp. in Milwaukee began a comprehensive safety program which involved stressing that the safety of all its employees is the company’s No. 1 priority and pushing safety should be the goal of all workers.
Under the guidance of an insurance firm, Great Lakes went one year with no lost-time accidents.
But when the insurance consultant assigned to Great Lakes attributed that feat to luck, Great Lakes Safety Director Mark Bartolutti dropped the consultant and determined that Great Lakes would go 20 years without any lost-time accidents. With that goal in mind, Great Lakes Roofing Corp., 7360 N. Teutonia Ave., achieved in April its sixth consecutive year with no lost-time accidents and received the Wisconsin Corporate Safety Award for achieving safety and health excellence in 1997.
And in addition to better securing the safety of its employees, Great Lakes’ commitment to safety has paid off financially as well.
According to Bartolutti, before implementation of the current safety program, Great Lakes paid approximately $38 in workers compensation costs per $100 in wages. Now, however, the company pays $27 per $100 in wages.
“We drastically cut worker’s comp costs with this program,” Bartolutti says. “The lowered costs are the black-and-white benefits you can see. But in addition to that, I know we’ve done all we possibly can to keep our workers safe.”
The Great Lakes Roofing Corp. Safety Policy, developed with the help of OSHA and CNA Insurance, addresses the company’s safety goals, responsibilities and guidelines and outlines implementation and reward programs. Monthly foremen’s meetings, Monday morning safety meetings, the formation of two committees on safety and quality issues, and job inspections and reviews serve to embed the notion of safety first in the minds of all Great Lakes employees.
All employees are certified in emergency first aid and CPR. Quarterly $100 bonuses for every member of a crew which achieves three months with no lost-time accidents, dinners and events, and “safety bucks” to be used to purchase tools, apparel, and gift certificates reward employees for doing their part to make Great Lakes a safe place to work.
“Our commitment to safety is based in the belief that our employees are our biggest asset,” Bartolutti says. “The employees must feel safe while taking care of our customers’ needs, or else the quality of our service will be lessened. Also, we hope we never have to go into a home and tell a family that their father, brother, husband or friend is seriously injured.”
In addition to winning the Wisconsin Corporate Safety Award, Great Lakes Roofing qualified at the highest level possible with the Roofing Industry Partnership for Safety and Health and was one of only 15 roofing contractors in a five-state area to qualify at any level.
CleanPower, Inc., 124 N. 121st St. in Wauwatosa, also received a Wisconsin Corporate Safety Award for health and safety excellence in 1997. CleanPower, a commercial cleaning contractor which provides services to offices, medical facilities, and warehouses, uses annual site inspections, workers’ compensation summaries, and reviews of medical accounts to help identify workplace hazards and form proactive accident programs.
According to Jana Rusk, human resources specialist for CleanPower, the award specifically recognized two programs: the return-to-work and bloodborne pathogen training programs.
As part of the return-to-work program, which was selected as a model to be presented at the national Building Service Contractors Association International Convention, when an injured employee is preparing to return to work, the employee’s physician is given a checklist which, when completed, outlines how much bending, lifting, standing, and moving the employee is able to do. This system lessens the risk of reinjury, says Rusk, because employees will only be given those tasks acceptable according to the checklist.
Through the bloodborne pathogen training program, all employees who clean medical facilities are trained in the same way with the same video. That way, all employees receive what CleanPower has determined to be proper training, Rusk says.
“Both Milwaukee County companies have displayed a relentless pursuit of health and safety excellence,” says Bryan Roessler, director of the Wisconsin Council of Safety. “From training programs to recurring site inspections, these companies maintain a high degree of safety awareness throughout their workforces.”
Twelve Wisconsin employers were presented with Wisconsin Corporate Safety Awards on April 27 in an awards program co-sponsored by the Wisconsin Council of Safety, an affiliate of Wisconsin Manufacturers and Commerce, and the state Department of Workforce Development. Wisconsin Corporate Safety Award winners are selected through a two-phase process. Incidence rates for the past three years, with emphasis on 1997, were compared, and 48 finalists from this year’s 110 nominees then completed reports outlining their corporate safety programs. An independent panel of health and safety professionals selected the winners.
June 1998 Small Business Times, Milwaukee

Businesses are marketing to their customers in new ways through multimedia
Multi-media marketing has become another buzzword in the business world. But what is it? It’s simply taking advantage of the variety of media – print, sound and visual – to carry a single marketing message.
“Multi-media,” according to Syed Akhter, marketing chair at Marquette University’s College of Business Administration, “basically means that you are able to use all different channels to communicate with your target market.” It can also be the integration of text, sound and visual elements all in one place.
Today’s consumer reads newspapers, watches television, listens to the radio and surfs the Internet. If a business is only targeting one of those mediums, it is missing a large segment of its target audience. “That’s the justification for using multi-media,” Akhter says.
While businesses have long used multiple forms of media for marketing, it’s only recently that the Internet and CD-ROMs have entered the picture as affordable options. Further, creative minds have taken those media and have turned the hard technology into alluring message carriers.
But just because the Internet and CD-ROMs are hot multi-media marketing tools, does that mean they should be used by every company? The answer is based on one simple question: Does the company’s target market use the Internet or CDs? If the answer is yes, then the company should be using those tools.
For many small companies, figuring out who is the target market is the tougher question. “That’s a question every small business should ask before even thinking about the Internet,” Akhter says. “Who is their customer?”
One of the problems with small businesses, some observers say, is that entrepreneurs often fail to look to outside help for advice. “That’s the first mistake they make,” Akhter says. “That’s one reason why the failure rate is so high in a small business. Entrepreneurs are very egocentric by nature, and therefore, they think they understand the market. Most of the time, they are wrong.”
Working with entrepreneurs can be a challenge, say Denice MacDonald, sales and marketing manager, and Matt Retzer, project manager, of Video Wisconsin, Inc., on Bluemound Road near Goerke’s Corners in Brookfield
“Sometimes this is an education in the sales and marketing process,” MacDonald says of setting up a multi-media marketing presentation.
But that’s where a tool like a CD-ROM presentation can be beneficial to the small business person, according to MacDonald. If a business owner has technical expertise, but very few sales skills, a CD-ROM can be created to supplement his or her weaknesses.
“Or maybe he’s really good at schmoozing, but he doesn’t understand the technical (side),” MacDonald says. With a CD-ROM, “you always have everything covered.”
Video Wisconsin emphasizes its integration of all phases of marketing, not just CD-ROMs and websites. Having the same company create a website, CD-ROM and printed material can strengthen corporate identity by presenting a coherent and consistent image throughout, Retzer maintains.
MacDonald stressed that no company is too small to consider multi-media marketing. Video Wisconsin can produce a multi-media campaign to its customer’s exact specifications, or “the company can come in and say, ‘I have $10,000 to spend, what can I get for that?’ MacDonald explains.
Alby Materials, a ready mix concrete producer in Elkhorn, used Video Wisconsin to set up the infrastructure of its website, which Alby maintains internally. The website is mostly informational at this point, according to Phill Domask of Alby. But Domask foresees a time in the not too distant future when clients will be able to order the product, choose the date of delivery and the driver they want over the Internet.
“It doesn’t replace our traditional marketing tools,” Domask says, “but it does complement them quite well.”
As with any emerging technology, business owners considering multi-media marketing should be wary of all-flash-no-substance companies.
“Don’t minimize the importance of a good message before you get too enamored with all the new technology and what you can do with it,” warns Owen May, owner of Metro Video Services on North 63rd Court in Wauwatosa.
May’s company, which operates strictly in the video production market, emphasizes the importance of a good script before taping commences.
“If you don’t really know how to put it all together as basic English communication,” May says, “you can have all the bells and whistles in the world, but it’s not going to have the same impact.”
Even with his initial hesitation of the effectiveness of Websites, May launched a homepage for Metro Video two months ago. What changed his mind?
A client who was referred to May by a colleague with a Website, mentioned that he wouldn’t do business with anyone who wasn’t on the Web because he didn’t consider non-Web businesses as being serious, May recalled. “That opened my eyes,” he said. “If I’m getting business from the Web based on his (colleague’s) Website, and I don’t even have one, I better get with it.”

Straegize, to stand out in the crowd, marketing consultants advise
You think you’re selling widgets to your clients.
But your clients think they’re buying gizmos from you.
It’s the classic marketing versus mission issue: Is what your customers think they’re buying from you the same thing you think you’re selling to them?
Marketing experts in southeastern Wisconsin agree that the ability to answer that question is critical for successful marketing.
“Although it may seem elementary, many organizations have no sense of purpose,” says Alan Gaudynski, who runs Alan Gaudynski & Associates in Brookfield. “In today’s competitive market, it’s imperative to develop a sense of purpose that sets your business apart.”
“Don’t assume they know you,” adds Todd Robert Murphy of Todd Robert Murphy Marketing Communications in downtown Milwaukee. “This holds true even if you’re in business for years.”
Murphy suggests that business owners put together a list of all the products and services they offer, then ask a few existing customers – without aid – to develop the same list. “You’ll be surprised at how little they know,” he says.
The result of such an exercise, Murphy says, is potential new business.
“You could have been selling all kinds of additional products or services to your own customers.”
Christopher “Kit” Vernon, chairman and CEO of Blue Horse, a downtown Milwaukee marketing, advertising and public relations agency, advises business owners to develop a positioning statement. Such a statement, he says, forces your firm to take a stand in its industry.
“Marketing without positioning is like communication in a vacuum,” Vernon says. “Your positioning statement is not a slogan; rather it is the cornerstone on which your company is built – the lens through which all of your marketing materials are focused.”
Adds the staff of Core Creative in downtown Milwaukee: “Ask yourself some tough questions about your company. What makes your product or service special?”
Additionally, the firm advises, “Determine who you are and/or who you’d like to be; then hammer that message home repeatedly.”
A logo can convey a firm’s position, the marketing consultants say.
“Think about it,” says Murphy. “Your logo is the one element of your marketing arsenal that will appear in every form of promotion you use, including letterhead, business cards, signage, display ads, matchbooks, coffee mugs, truck signs, billboards, whatever. Consider your logo an investment in name recognition.”
If you have a logo, be sure to use it consistently, adds Joan Cotter Pike of Zeppos & Associates in downtown Milwaukee. “Treating your logo consistently and using it whenever you can will help people remember your company.”
If you don’t have a logo, Cotter Pike adds, develop one. “A clean, simple, memorable logo can help solidify your corporate identity.”
On a related matter, John Murphy, owner of Murphy Associates, The Shared Marketing Department, in Brookfield, says business owners need to take a good look at their firms’ names. “Your company name should say what you do,” he says. Additionally, business cards should say what you do. “The majority don’t,” he observes.
The consultants are nearly universal in their call for firms to have a marketing plan that involves solid research.
“Do strategic planning yearly, utilizing information gathered from both internal and external surveys,” says Diane Chamness of Chamness Consulting in Milwaukee’s Walker’s Point area. “Involve key staff in this planning and review the plan every three months or so, updating as things change within your organization or the marketplace,” Chamness adds.
McGlinchey & Associates of Brookfield advises firms to set annual or semi-annual marketing goals and then develop a plan to realize those goals. “Define your target audiences and think about the best channels to reach them,” the firm says.
Karen Lindsey-Lloyd of Lindsey-Lloyd Communications in Wauwatosa says that in creating a marketing plan, at least the following should be considered: What do you want to accomplish? Who is your target audience? What contacts do you need to make? How will you get your message out? And what action steps need to be taken?
Look at the implementation of that plan as an ongoing process, says Gail Sideman of CourtSIDE Sports Communications and Write On! Promotions in Bayside. “I equate it to planting a seed an nourishing it through the years,” she adds.
Along with getting clients to speak on your behalf, the consultants also advised firms to gain attention by sponsoring seminars and workshops and by participating in charitable events.
“Testimonials are one of the best and most underused marketing tools available,” says Dana Burke of Mind Your Business in Wauwatosa. “And customers are almost always willing to give them.”
“Happy, satisfied customers can be your best advertising,” adds Cotter Pike of Zeppos Associates. “If you can’t spend much on advertising, be sure to invest in keeping your customers happy.”
Similarly, a business can get marketing mileage out of special events – either its own or those it helps with, the consultants say.
“Partnering with charity groups and sponsoring events such as runs, local sports teams and the like can make your company more visible with your target audience,” says the Core Creative staff. “Aligning yourself with the right organization can get you valuable exposure and create feelings of goodwill toward your company.”
The trick to gaining the right attention from aligning with charities, says Todd Robert Murphy, is to “get caught at it” rather than blowing your horn about it.
“The fact is, your potential customers appreciate the fact that your business tries to make our community better,” Murphy said. “It makes them feel better about doing business with you.”
McGlinchey & Associates suggests that firms host seminars for clients or potential clients. To add value to your product or service, look for opportunities to educate and train your customers, they say. If you can help them to better use your product, you’re doing both the customer and yourself a service. At the same time, you establish your company as a knowledgeable source.
Another essential for garnering attention in the crowded marketplace is to set yourself apart.
“Zig when everyone else is zagging,” says Blue Horse’s Vernon. “The best way to gain attention for your product of service is to be different.”
June 1998 Small Business Times, Milwaukee

The U.S. Small Business Administration approved the following loan guarantees during July: Aliota’s Lake Country Bistro, 143 Main St., Sullivan, $370,000, Waukesha State Bank;
All Pro Transmission, Inc., 7501 W. Villard Ave., Milwaukee, $50,000, Capital One Federal Savings Bank;
Andy’s Petrol, 5401 North Lovers Lane, Milwaukee, $527,000, WI Business Development Finance Corp;
Animal Crackers Pet Centers, Inc., 6453 South 76th St., Greendale, $150,000, M&I Marshall & Ilsley Bank;
Anthilia, LLC, 1442 Underwood Ave., Milwaukee, $30,000, M&I Marshall & Ilsley Bank;
Associated Billing & Management, 2448 S 102nd St., Milwaukee, $35,000, Capital One Federal Savings Bank;
Black Bear Grille & Bar, 904 S. Sylvania Ave., Sturtevant, $340,000, Racine County Business Development Corp.
Bluemound Amoco, 8235 W. Bluemound Rd., Milwaukee, $308,000, WI Business Development Finance Corp;
Bourdo Trucking LLC, W786 Harmony Lane, East Troy, $50,000, First Citizens State Bank of Whitewater;
Bourdo Trucking LLC, W786 Harmony Lane, East Troy, $10,000, First Citizens State Bank of Whitewater;
Chris & Company Salon, 2732 Hillside Dr., Delafield, $150,000, Waukesha State Bank;
Cowman Properties LLC And Pit, 1123 8th Street, Sheboygan, $130,000, Community Bank & Trust;
Cranston & Company, 400 North Broadway, Milwaukee, $200,000, M&I Marshall & Ilsley Bank;
Cranston & Company, 400 North Broadway, Milwaukee, $275,000, M&I Marshall & Ilsley Bank;
Daily Bread LLC, N98 W16699 Concord Rd., Germantown, $50,000, Cornerstone Community Bank;
Paul and Tula Demakopoulos, 3107 E. Layton Ave., Cudahy, $900,000, Waukesha State Bank;
Dorn Family Chiropractic, LLC, 1195 Summit Ave., Suite #500, Oconomowoc, $20,000, First Bank Financial Centre;
D & S Investment Corp, 2029 N. 114th St., Milwaukee, $25,000, Capital One Federal Savings Bank;
Enyay Multicultural Learning, 21075 Swenson Dr., Waukesha, $50,000, M&I Marshall & Ilsley Bank;
FIY, Inc., 2425 N. 124th St., Brookfield, $20,000, M&I Marshall & Ilsley Bank;
Ginny Enterprises Inc., 1068 W. Washington St., West Bend, $6,000, Innovative Bank;
Grand Slam USA, 4905 S. Howell Ave., Milwaukee, $137,200, US Bank National Association;
Healthy Fundraising LLC, N143 W5775 Pioneer Rd., Cedarburg, $75,000, Community Bank;
Industrial Graphics Corporation, 304 Industrial Dr., Fredonia, Wisconsin Community Bank;
JWR Inc., 322 Watertown St., Johnson Creek, $537,000, WI Business Development Finance Corp;
Lamos, Inc. DBA Moda Bella Hai, 7539 39th Ave., Kenosha, $25,000, Capital One Federal Savings Bank;
Lost World of Wonders, 6913 W. Oklahoma Ave., Milwaukee, $50,000, Capital One Federal Savings Bank;
Lotters Car Care Center LLC, N64 W23876 Main St., Sussex, $399,000, Wells Fargo Bank NA;
Mazur/Zachow, Inc., 1025 Moreland Road, Suite 30, Brookfield, $25,000, Bank One National Association;
Meyer Saw & Tool Ltd., 208 Hallberg Unit C, Delavan, $130,000, M&I Marshall & Ilsley Bank;
Meyer Saw & Tool Ltd., 208 Hallberg Unit C, Delavan, $50,000, M&I Marshall & Ilsley Bank;
Mi Casa Mortgage, 620 Maple Ave., Waukesha, $198,000, Waukesha State Bank;
Minuteman Press, 303 West Milwaukee St., Janesville, $306,000, Johnson Bank NA;
My Gym Children’s Fitness Center, W142 N10646 Magnolia Dr., Germantown, $15,000,
Wells Fargo Bank NA;
Natural Stone Veneers International, 490 West Rolling Meadows Dr., Fond Du Lac, $700,000, Hometown Bank;
Nicolet Shredding LLC, N5851 County Highway M, Plymouth, $150,000, Community Bank & Trust;
Nothing But Noodles, 15455 W. Bluemound Rd., Suite 2, Brookfield, $280,000, Community Bank & Trust;
Oakwood Campsites Bar & Grill, N5428 24th Ave., Wild Rose, $100,000, Associated Bank NA;
Organicville Foods, Inc., 8200 W. Brown Deer Rd., Milwaukee, $150,000, Cornerstone Community Bank;
Panache Entertainment, LLC, 4034 West Good Hope Rd., Milwaukee, $720,000, Legacy Bank;
Pegasus Investments LLC, 6627 Whitewater St., Oak Creek, $130,000, Cornerstone Community Bank;
Phoenix Pool Installation, LLC, N8766 Hillburn Mill Rd., East Troy, $100,000, First Citizens State Bank;
Plymouth Industries, 1919 County Trunk C, Plymouth, $256,000, Community Bank & Trust;
Premier Garage, 5320 Marshview Dr. South, Hartford, $140,000, Wells Fargo Bank Minnesota NA;
The Pricky Pear, 621 Milwaukee St., Delafield, $74,000, Waukesha State Bank;
Prom Transport, Inc., 9918 S. 112th St., Franklin, $405,000, Wells Fargo Bank Minnesota NA;
Quiznos Classic Subs, 7440 W. Greenfield Ave., Milwaukee, $210,000, US Bank National Association;
Scarlet Thread LLC, 2809 River Point Ct., Waukesha, $150,000, Waukesha State Bank;
Servpro of Waukesha Pewaukee, 12505 W. Lancaster, Butler, $24,000, First Banking Center;
Slappers N Sluggers, LLC, 1202 South Wildwood Ave, Sheboygan, $27,000, M&I Marshall & Ilsley Bank;
Sports & Family Chiropractic, 6123 Green Bay Rd., Suite 240, Racine, $217,000, Racine County Business Development Corp.
Springbrook Enterprises, Inc., 17125 W. Bluebound Rd., Brookfield, $189,000, M&I Marshall & Ilsley Bank;
Springbrook Enterprises, Inc., 17125 W. Bluebound Rd., Brookfield, $30,000, M&I Marshall & Ilsley Bank;
Techline Digital Systems, 4117 N. Green Bay Ave., Milwaukee, $100,000, Bank One National Association;
The Waterstreet Group, Inc., 4200 N. Holton St., Milwaukee, $110,000, M&I Marshall & Ilsley Bank;
The Waterstreet Group, Inc., 4200 N. Holton St., Milwaukee, $25,000, M&I Marshall & Ilsley Bank;
Twin Cities Pack Inc., 2601 Colley Rd., #20, Clintonville, $150,000, Associated Bank National Association;
Jamie Wilke Interiors Ltd., 203 E. Wisconsin Ave., Oconomowoc, $114,500, US Bank National Association;
The Window Box, 2634 N. Downer Ave., Milwaukee, $150,000, Waukesha State Bank;
Zena’s Family Restaurant, 2723 Calumet Dr., Sheboygan, $150,000, Community Bank & Trust;
September 3, 2004, Small Business Times, Milwaukee, WI

Development is picking up along the South 27th Street corridor, whether Oak Creek and Franklin governmental officials are ready for it or not.
Developers John Hoppe and Jeff Korpal plan to build a 6,200-square-foot professional office building at 8153 S. 27th St. in Franklin.
Hoppe owns Hoppe Woodworks in Franklin, and Korpal owns Korpal & Associates LLC, a real estate brokerage in Franklin. Korpal said they are still seeking tenants for the building.
"I’m considering being one of the tenants myself," Korpal said. "The rising population of both Franklin and Oak Creek makes that a very good area to do business. It’s got good access to the freeway, which means people can easily get to downtown, Brookfield, Racine or even Chicago if need be."
Franklin and Oak Creek have placed a moratorium on development on South 27th Street until Feb. 1, so officials can have time to create uniform zoning districts for the street, which separates the two cities. The street is now the home of Northwestern Mutual Life’s new office campus, which lights up the sky at night at the former site of the 41 Twin drive-in theater.
The Hoppe and Korpal plan was submitted before the moratorium was created.
Several other projects are on the table for the 27th Street corridor:
— Golden Corral Buffet & Grill plans to build a restaurant at 6805 S. 27th St. in Franklin. The 10,300-square-foot restaurant would be built on a vacant lot. No formal plans for the restaurant have been submitted, but city officials have reviewed a concept plan for the development, said Ashley Booth, planner for the city of Franklin.
— A 5,500-square-foot Famous Dave’s Restaurant is planned for 5077 S. 27th St. in Greenfield. The site is a vacant lot and is the former location of a Sentry grocery store.
— A Travlin’ Jo Expresso-to-Go is planned for the College Green Retail Center at South 27th Street and College Avenue in Greenfield. The specialty coffee shop will be built in a parking lot. It will include a drive-thru window.
"I think maybe 27th Street as a whole as it runs through this portion of Milwaukee County is seeing a renewed interest," said Chuck Erickson, planning director for the City of Greenfield. "I think it has picked up in the last few months."
Franklin officials expect more development in the corridor, as other businesses will want to locate near NML’s glitzy campus.
"I think there is a lot of activity that is going to start taking place there," Booth said. "(Northwestern Mutual) has a large portion to do with it."
In other area real estate development news:
Greenfield
Frauenshuh Cos. and Children’s Hospital plan to build a two-story, 40,000-square-foot medical office building south of the Surgi-Center at 3223 S. 103rd St.
Loomis Investments LLC plans to build an 8,000-square-foot office building and a 9,000-square-foot out-patient surgery center at 4125 W. Loomis Road. The office building will be the first phase of the two-phase development. Advanced Pain Management will occupy the second phase of the project. The project still needs to receive zoning and site plan approval from the city.
Glendale
A Nothing But Noodles restaurant and a Bay Shore Graphics retail printing and graphic design shop plan to lease space in a new multi-tenant retail building at 6150 N. Port Washington Road. Nothing But Noodles will occupy about 5,000 square feet of space, and Bay Shore Graphics will occupy about 1,600 square feet of space.
Paragon Printing and Graphics plans to occupy 5,000 square feet of space in a multi-tenant building at 2041-43 W. Mill Road.
Waukesha
Citizens Bank of Mukwonago plans to build a two-story, 12,665-square-foot branch on a vacant lot at the southeast corner of Center Road and Les Paul Parkway. The company plans to move its credit and loan department from its Mukwonago headquarters to the Waukesha branch, said Doug Bruins, vice president of Citizens Bank of Mukwonago. Construction is expected to begin this month and be completed during the second quarter of 2005. The building will have a 1,850 square-foot meeting room on the second floor, which business groups will be able to use for free, Bruins said.
Badger Property Management LLC plans to build a 3,835 square-foot building at the southwest corner of Moreland Boulevard and Delafield Street. The building could accommodate three retail tenants. It would be built on the site of a former gas station. A vacant gas station building on the property will be demolished if the retail building is built.
Racine
Roberto and Rosie Montaro plan to open a tire sales, repair and accessories business at 1225 Washington Ave. The business, to be called Montaro’s Tires and Plus, will occupy about 4,000 square-foot of an existing industrial building. They plan to open early this month, Rosie Montaro said.
Andrew Weiland is managing editor of Small Business Times. Send news about commercial real estate to Andrew.weiland@biztimes.com or by calling him at (414) 277-8181, ext. 120. News can also be sent to Andrew Weiland, Small Business Times, 1123 N. Water St., Milwaukee, WI 53202.
September 3, 2004, Small Business Times, Milwaukee, WI

Community Bank Delavan is the largest financial institution in Delavan. Opened in 1996 with $5 million in capital, the bank has grown to $154 million by fiscal year-end 2003. It has full-service locations in Sharon and Clinton.
Marquette Paper has opened a 40,000-square-foot, full-service paper warehouse, distribution facility and customer service center at 12855 W. Silver Spring Dr. in Butler.
Marquette Paper is a printing and digital imaging paper distributor with its origin dating back to 1919 in Chicago. Marquette was once a part of the Milwaukee market known as Nackie Paper and Jim Walter Papers, before the consolidation of paper distributors in the 1980s.
Marquette’s target market is large commercial printers, end users, digital copy centers and private schools.
Michael J. has formed Francis Investment Counsel LLC. The new firm is a registered investment advisor.
The Francis team recently resigned from Smith Barney Inc., a division of Citigroup Global Markets Inc., where it was one of the firm’s retirement plan consulting practices, providing consulting services to plans with assets exceeding $1 billion and employee education services to more than 30,000 401(k) plan participants.
Francis brings to his new venture his entire team of seven people from Smith Barney. Kelli Send, a 14-year veteran of Smith Barney, is a minority owner of the new firm. Send heads up the firm’s 401(k) participant education efforts. Joseph J. Topp, CPA, also joined Francis Investment Counsel as vice president. Topp is responsible for new business development and the provision of investment consulting services.
Wisconsin Automatic Doors, New Berlin, is under new ownership. Founded in 1970, the company is a distributor of commercial automatic doors and security entrance systems. Mary Klapperich and Jack Madderom purchased the corporation April 1, with Klapperich serving as president and Madderom as vice president.
Klapperich is the former CFO, vice president and part owner of Central Ready Mixed Concrete, and was also a commercial lender at the former First Wisconsin Bank.
Madderom was the owner of Central Ready Mixed Concrete.
May 14, 2004, Small Business Times, Milwaukee, WI

Leases
Apex Commercial
2,100 square feet of office space at 12700 W. Bluemound Rd., Elm Grove, to Nowakowski & McManus LLP;
1,383 square feet of office space at 1110 N. Old World Third St., Milwaukee, to Jenkins & Associates LLC;
1,378 square feet of office space at 2401 N. Mayfair Rd., Wauwatosa, to National Translink.
James T. Barry Co.
First Mortgage LLC has leased 500 square feet of space at 375 Williamstowne, Delfield, from Williamstowne Properties. It will be a satellite office for Mequon-based First Mortgage to serve the Lake Country area.
Illinois Industrial Tool has leased 6,000 square feet of office space at 9815-9817 S. 13th St., Oak Creek, from MIE Properties. Illinois Industrial Tool will set up a new office and showroom for future business which distributes tools to the hardware trade.
Clout Financial Services has leased 1,700 square feet of office space at N27 W23960 Paul Rd., Pewaukee, from West Wind.
Square D has renewed its lease of 4,594 square feet of space at 11950 W. Lake Park Dr., Milwaukee, with landlord Liberty Property Trust.
Boerke Co.
Realty Executives Lakeshore has leased 2,180 square feet of office space at 1516 W. Mequon Rd., Mequon, from PJL Group.
H&R Block has leased 2,425 square feet of space at 2328 N. 27th St., Milwaukee, from Irgens Development Partners.
H&R Block Tax Service has leased 2,500 square feet of space at 2915 N. 15th St., Sheboygan, from Development 3000.
Dickman Co.
UPS Supply Chain Solutions has leased 10,300 square feet of space at 5801 S. Pennsylvania Ave., Cudahy.
Polacheck Co.
Clifton Gunderson has leased 18,640 square feet of space at 10001 Innovation Dr., Wauwatosa, from James Development Corp.
Great Lakes Cable Communications has leased 7,000 square feet of space at 5050-5052 W. Ashland Way, Franklin, from MIE Properties.
Associated Spring (Bowman Distribution) has leased 6,160 square feet of space at 15737-39 Ryerson Rd., New Berlin, from Denholtz Associates.
Performance Marketing has leased 6,000 square feet of space at 6000 W. Executive Dr., Mequon, from MIE Properties.
Ideal Distribution & Warehousing has leased 123,811 square feet of space at 7025 W. Parkland Ct., Milwaukee, from CenterPoint Properties Trust.
Siegel-Gallagher
Two tenants have signed leases filling the 43,000-square-foot building at 8075 N. 76th St., Milwaukee. Carlisle Tire & Wheel leased 25,000 square feet for expansion of its neighboring operations. JB’s Furniture will occupy the front 18,000 square feet.
Christopher Morgan is leasing approximately 100,000 square feet of space in Towne Corporate Park, New Berlin, from the Luterbach Co.
Kforce has entered into a lease agreement at Mayfair Crossing, 1233 N. Mayfair Rd., Wauwatosa, from Multi Employer Property.
Specialty Tools and Fasteners Distributors Association (STAFDA) has elected to expand its business operations and has signed a longterm agreement to remain at the Tradesman Building, 500 Elm Grove Rd., Elm Grove, from Building Trades United Pension Trust Fund. The association is leasing 2,232 square feet of space.
Towne Investments
Pension & Benefits Guarantee Corp. has leased 5,500 square feet of office space in the Airport Executive Office Building, 4915 S. Howell Ave., Milwaukee.

Industrial revenue bonds
The following projects financed through state industrial revenue bonds have been approved:
Crown Prince Inc., Oak Creek, $2,235,000 — Crown Prince does screen printing and embroidery on t-shirts and sweatshirts for department, sporting goods and specialty stores. The company is moving its production operations from Franklin to an existing 85,000-square-foot building in Oak Creek. The project includes the acquisition and renovation of the Oak Creek facility and the purchase of equipment including additional printing presses. The project will create 198 new jobs at an average wage of $11.19/hour. It will retain 183 jobs. Total project cost is $2.5 million.
SPI Lighting Inc., Mequon, $2.6 million – SPI Lighting specializes in architectural quality, specialty and decorative indirect lighting fixtures for the commercial, institutional and industrial markets. The company has two locations: a state-of-the-art office and assembly facility in Mequon, and a 40,000-square-foot components manufacturing facility in Greenville. The project includes the construction of a 38,350-square-foot addition to the existing 100,000-square-foot manufacturing facility in Mequon to consolidate its operations. The project also includes the purchase of land and equipment. The project will create 30 new jobs at an average wage of $13.06/hour. It will retain 165 jobs. Total project cost is $3.1 million.

SBA loans
The Following Loan Guarantees Were Approved By The US Small Business Administration In October:
Accurate Repairs, 1509 North Ave., Sheboygan 53083, $90,000, Community Bank & Trust;
Animal Hospital of Union Grove, 4414 Schoen Rd., Dover 53182, $244,000 Racine County Business Development Corp.;
Appearances, 3753 S. Kinnickinnic Ave., St. Francis 53235, $30,000, Citizens Bank of Mukwonago;
Beepcell Communication, 2100 W. North Ave., Milwaukee 53205, $50,000, US Bank;
Best Truck Repair, 302 E. State Rd., North Prairie 53153,$260,000, Community Bank & Trust;
Better Bath Systems, W164 N10600 Timberline Court, Germantown 53022, $26,500, Community Bank & Trust;
BJ’s Restaurant, 1035 Michigan Ave., Sheboygan 53081, $124,000, Community Bank & Trust;
Blanket Holler, 438 Eastern Trail, Mukwonago 53149, $65,000, Citizens Bank of Mukwonago;
Bridgeman Machine, Tooling & Packaging, 7026 N. Teutonia Ave. Milwaukee 53209, $85,000, Associated Bank;
Cafe Vino Basket Shoppe, 111 E. Capitol Dr., Hartland 53029, $11,000 US Bank;
Camco Commodity Chemicals, 5701 Broad St., Greendale 53129, $470,000, Mitchell Bank;
Carbide Grinding Co., W226 N735 Eastmound Dr., Waukesha 53186, $176,00, Wisconsin Business Development Finance Corp.;
Cart Mart Of Wisconsin, 80112 12th Place, Somers 53171, $227,000, M&I Marshall & Ilsley Bank;
CMB Inc., 145 Park Ave., Pewaukee 53072, $235,175, Town Bank;
Concentrix + Ltd., 3295 N. 30th St., Milwaukee 53216, $25,000, US Bank;
Michael F. Cuccia CPA Inc., 6701 Ptarmigan Rd., Racine 53406 $25,000, Capital One;
Custom Design Organizational Systems, 3485 N. 124th St., Brookfield 53005, $100,000 and $360,000, M&I Marshall & Ilsley Bank;
Custom Service Plastics, 110 South Wells St., Lake Geneva 53147, $465,000, Wisconsin Business Development Finance Corp.;
Custom Service Plastics, 171 Industrial Dr., Burlington 53105, $376,938, First Banking Center;
Dairy Queen, 14065 W Lisbon Rd., Brookfield 53005, $15,000, M&I Marshall & Ilsley Bank;
Daniel C. Garcia DDS, N54 W6135 Mill St., Cedarburg 53012, $310,587, Ozaukee Bank;
Delavan’s Flower Store & More, 218 Walworth St., Delavan 53115, $31,500, Community Bank Delavan;
De O’Malley’s Pizza Pub, 417 Mill St., Plymouth 53073, $75,000, Community Bank & Trust;
Dinner Solution, 13175 W. Bluemound Rd., Brookfield 53005, $100,000, Park Bank;
Du Prey & Sturm, 10855 W Park Place, Milwaukee 53224, $120,000, Layton State Bank;
Erspamer Plumbing, N549 W34011 Hwy GG, Dousman 53118, $13,000, US Bank;
Ez-International, 3275 Intertech Dr., Brookfield 53045, $458,438, First Business Bank;
Faye’s 1, 1505 W. Mequon Rd., Mequon 53092, $100,000 and $300,000, M&I Marshall & Ilsley Bank;
General Metalworks Corp., 10245 N. Enterprise Dr., Mequon 53012, $830,000, Milwaukee Economic Development Corp.;
Hot Headz Hair Design, 3611 Roosevelt Rd., Kenosha 53142, $30,000 and $140,000, First Banking Center;
Jeffrey M. Stockinger, 9100 W. County Line Rd., Milwaukee 53224, $43,400, Bank One;
Lake Metal Products,
453 Fifth St., Random Lake 53075, $275,000,
Community Bank & Trust;
Lakeshore Golf, 12948 N. Port Washington Rd., Mequon 53097, $25,000, Capital One;
Li’l Angels Day Care, S84 W18473 Enterprise Dr., Muskego 53150, $440,000, Community Bank & Trust;
Lincoln Park Mobil, 4803 N. Green Bay Ave., Milwaukee 53209, $860,000, Legacy Bank;
LLG Enterprises Of Southeast Wisconsin, 2750 S. 14th St., Milwaukee 53215, $99,000, M&I Marshall & Ilsley Bank;
Loomis Development, 4800 W. Loomis Rd., Greenfield 53220, $422,000, Wisconsin Business Development Finance Corp.;
Massage Professionals, 239 E. College Ave., Oak Creek 53154, $182,000, M&I Marshall
& Ilsley Bank;
Matteson Technology & Equipment, N30 W22383 Green Rd., Waukesha 53186, $150,000, Fifth Third Bank;
Mavericks, 2030 W. Howard Ave., Milwaukee 53221, $100,000 10/10/03 Capital One;
Music Go Round, 5012 S. 74th St., Greenfield 53220, $150,000, US Bank;
Nino’s Steak Round-Up, 2724 Kohler Memorial Dr., Sheboygan 53081, $20,000, Community Bank & Trust;
Pickerman’s Soup & Sandwich, 9011 S. Howell Ave., Oak Creek 53154, $316,000, Wisconsin Business Development Finance Corp.;
Pro-Clean Dry Cleaners, 17800 W Bluemound Rd., Brookfield 53045, $50,000, Capital One;
Roast, 2132 E. Locust St., Milwaukee 53211, $25,000, M&I Marshall & Ilsley Bank;
Shuffs Last Resort, 4136 State Highway 42, Sheboygan 53083, $360,000, Community Bank & Trust;
Skebba Brothers, 1529 12th Ave., Grafton 53024, $10,000, US Bank;
Skip, 6618 N. Teutonia Ave., Milwaukee 53209, $5,000, Innovative Bank;
Stackpool Chiropractic, 166 E. Geneva Square, Lake Geneva 53147, $72,000, St. Francis Capital Corp.
Thrifty Car Rental, 6039 S. Howell Ave., Milwaukee 53204, $25,000, Capital One;
Ultimate Beach Suntanning, 5774 S. 108th St., Hales Corners 53220, $150,000, Tri City National Bank;
VMR Investments, 3711 W. Elm St., Milwaukee 53234, $225,000, M&I Marshall & Ilsley Bank;
Nabil J. Wahhab, 14065 W. Lisbon Rd., Brookfield 53005, $265,000, M&I Marshall & Ilsley Bank;
Zell Machine Industries, N61 W23195 Silver Spring Dr., Sussex 53089, $50,000 Capital One;
Ziaja Real Estate, 105 Clark St., Sheboygan Falls 53085, $132,000; Community Bank & Trust.
The following loan guarantees were approved by the U.S. Small Business Administration during November:
Action Marine, 5909 392nd Ave., Burlington 53105, $893,700, GE Capitol Small Business Finance Corp.;
ABC Realty, 3147 S. 16th St., Milwaukee 53215, $90,000, First Bank Financial Centre;
All Washed Up Laundry/Sunbrite, 3428 Lovers Lane, Slinger 53086, $140,000, St. Francis Bank;
Auntie Debbie’s Gingerbread Factory, W208 N16935 Center St., Jackson 53037, $172,200, Ozaukee Bank;
Baumeister Metal Works & Truck, 110 W. Deere Rd., Elkhorn 53121, $300,000, First Banking Center;
The Board Shop, 431 Broad St., Lake Geneva 53147, $25,000, M&I Marshall & Ilsley Bank;
Boulder Junction Charcoal Grill, 12550 W. Burleigh Rd., Brookfield 53005, $523,600, Bank One;
Bruesewitz Chiropractic, 925 Milwaukee Ave., Burlington 53105, $148,268, First Banking Center;
Cafe 241 Ltd., 241 N. Broadway, Milwaukee 53202, $440,000, Ozaukee Bank;
Carbide Grinding Co. Inc.,
W226 N735 Eastmound Dr., Waukesha 53186, $176,000, Layton State Bank;
Comm-Con, 8528 S. 68th St., Franklin 53132, $15,000, Wells Fargo Bank;
Custom Design Organization Systems, 3485 N. 124th St., Brookfield 53005, $433,000, Wisconsin Business Development Finance Corp.;
Diamond D’s Bar & Grill, W1602 Hwy. J, Mukwonago 53149, $404,000, Waukesha State Bank;
Dragonfly, 1117 E. Brady St., Milwaukee 53202, $55,000, US Bank;
Ebert Helling Nortman & Associates, 20875 Crossroads Circle, Waukesha 53186, $50,000, Capital One;
Fantastic Sams, 1400 Summit Ave., Oconomowoc 53066, $150,000, Cornerstone Community Bank;
Genoa City Foods, 716 Walworth St., Genoa City 53128, $100,000, First Banking Center;
Laura E. Graefe,
1624 W Washington, Sheboygan 53095, $60,000, M&I Marshall & Ilsley Bank;
Huron Fabrication & Machine, 5355 S. Kirkwood Ave., Cudahy 53110, $50,000, St. Francis Bank;
Independent Lifestyles, 4405 Deerwood Dr., New Berlin 53151, $342,000, M&I Marshall & Ilsley Bank;
Jaystores, 6703 N. 75th St., Milwaukee 53223, $800,000, State Bank of Chilton;
LTR Power Center, 3109 Main St., East Troy 53120, $112,000, First Citizens State Bank of Whitewater;
Master Jig Grinding Specialist, 429 Braatz Dr., Kewaskum 53040, $80,000, M&I Marshall & Ilsley Bank;
Melting Pot Restaurant, 19850 W. Bluemound Rd., Brookfield 53045, $315,883 and $840,000, Ozaukee Bank;
National Pride, 5512 75th St., Kenosha 53142, $25,000, Capital One;
Nu-Way Custom Catering, 3147 S. 16th St., Milwaukee 53215, $540,000, First Bank Financial Centre;
Oasis Day Spa, 2735 W. Rawson Ave., Franklin 53132, $40,000, Park Bank;
Oberndorfer Landscape Development, 10314 N. Grasslyn Rd., Mequon 53092, $25,000, Capital One;
Paradise Leather, 2720 W. 7 Mile Rd., Caledonia 53108, $10,000, US Bank;
Pedro’s of Brookfield, 17105 Bluemound Rd., Brookfield 53005, $925,000, Anchor Bank;
Quail & Company, 523 Milwaukee St., Delafield 53018, $100,000, Waukesha State Bank;
Salto, 21950 Doral Rd., Waukesha 53186, $100,000, Waukesha State Bank;
San Luis Grocery Store, 1824 52nd St., Kenosha 53140, $15,000, Bank One;
Schneiss Heating & Air Conditioning, 3431 Beaver Dam Rd., West Bend 53090, $35,000, Capital One;
Showcase Beauty Supply, 4328 W. Fond du Lac Ave., Milwaukee 53216, $5,000, Innovative Bank;
Silver Spring Corner Pump, Menomonee Falls 53051, $486,000, Wisconsin Business Development Finance Corp.;
Sir James Pub, 316 N. Franklin St., Port Washington 53074, $35,000, Capital One;
Tiefert Family Chiropractic, 5439 Durand Ave., Racine 53406, $112,000, Wells Fargo Bank;
VMR Investments, 3711 W. Elm St., Milwaukee 53234, $200,000, M&I Marshall & Ilsley Bank;
Wingstop, 5901 75th St., Kenosha 53142, $209,000, Comerica Bank.
Dec. 12, 2003 Small Business Times, Milwaukee

The following construction projects have been announced:

McCloud Construction, New Berlin, has recently completed 25,000 square feet of remodeling for ITT Technical College at 6300 W. Layton Ave., Greenfield.
McCloud Financial Facilities, New Berlin, is completing the addition and remodel for Peoples Credit Union at 4801 S. Packard Ave. Cudahy.

The Milwaukee design build firm, La Macchia Group has been awarded the construction contract by Waukesha Small Animal Hospital for its new building, approximately 5,000 square feet, to be located in Sussex. The building will feature a surgical unit and provide the area with a higher standard of care for pets. Construction was set to begin in July.
The La Macchia Group has been awarded two contracts by Milwaukee Metropolitan Credit Union (MMCU) to manage the design, construction and renovation of work to be done at the Oklahoma Avenue and Swan Drive branch office locations. Construction is planned to begin this fall and will take approximately three months to complete.

The Jansen Group has completed Avalon Square, 222 Park Place, Waukesha. The 227,510-square-foot multi-phase project involves remodeling of an existing facility for 68 independent units, 52 assisted living units and 27 community-based residential facility units.
The Jansen Group has completed Gilda’s Club, 4050 N. Oakland Ave., Shorewood. The existing 7,300-square-foot building was renovated and 900 square feet of space was added.

The Redmond Co. (TRC), Waukesha, has been selected by Matteo’s Ristorante to design and manage the construction of an addition to the Italian restaurant currently at 1608 E. Sunset Dr. in Waukesha. Redmond’s in-house project designers and architects will design the 1,140-square-foot addition. TRC will also manage the construction of the $110,000 project that will begin in August.

West Allis Salvage Co. has broken ground on a 15,000-square-foot addition to its Waukesha Recycling Co. division at 1001 Tesch Ct., Waukesha. MSI General is in charge of the project. As part of the expansion, Piranah Paper Shredding, another West Allis Salvage division, will have its headquarters at the Waukesha site. The project cost is more than $500,000.
MSI General, Oconomowoc, will handle design and construction for Bryce Styza Co., Waukesha, for a 6,000-square-foot multi-tenant development at 308 Bridge St. in Burlington. Community State Bank will occupy 3,652 square feet of the new facility while Alpha Business Solutions, a management consulting firm, will occupy 2,140 square feet. The full-service bank office is expected to be open later this fall.
MSI General is handling design and renovation of the Outpost Natural Foods store on East Capitol Drive in Milwaukee. The refacing for the River Glen Marketplace building consists of a new facade and a new store vestibule. Remodeling of the food store consists of updating the interior spaces.
MSI General was selected to design and build the 1,500-square-foot Starbucks coffee shop at the Midtown Center at 56th Street and Capitol Drive in Milwaukee. Estimated completion is this fall.

The Paradise Theater in West Bend, built in 1994, will undergo an addition and renovation. Paradise Enterprises will add four screens to the existing six-screen complex, plus an expanded lobby and renovated concession stand. There will be 800 new seats in the four additional auditoriums. The new screens will feature Stealth Cinema Design, continental stadium seating, love seats with retractable armrests and digital sound. The expanded lobby will be created by enclosing the existing outside canopy. It will have a larger concession stand and more ticket-selling stations. Phase I of the project is expected to be done in November. Phase II will involve updates to the original six auditoriums.

Briohn Building, Pewaukee, was selected by Vici Capilli Salon and Beauty School to construct a 30,000-square-foot building at 4111 S. 10th St., Greenfield. The building will include a beauty and cosmetology school, a spa, and hair, skin, nail and tanning salons.
Briohn Building will design and build a 25,140-square-foot multi-tenant building for Hansen Storage. The project is at 5831 S. Pennsylvania Ave., Cudahy.

J.P. Cullen & Sons was selected for the $3.4 million Lake Geneva High School Auditorium and F&CE remodel. Completion is scheduled for August 2004.
Beyer Construction Inc., New Berlin, recently completed a construction project at Tripoli Country Club located at 7401 N. 43rd St. Brown Deer. Major improvements to the existing clubhouse include reconstruction of the canopy and main entrance, and renovation of the bar area. An addition accommodates a new dining room and elevator installation. The project also included general building renovations and updates.

July 25, 2003 Small Business Times, Milwaukee