As business grows, it may get away from constraints of spreadsheets and move into databases
Question:
We use a spreadsheet to keep track of each employee and his or her holidays, personal, vacation and sick days. As the number of employees has grown, modifying or creating reports is a time consuming process and it has started to “crash” periodically without warning.
Our spreadsheet creator said we can improve the situation by modifying some of the original “code” or we could replace the spreadsheet with a database.
Can the existing data be “transferred” to the database easily or will it have to be retyped? Is it worth giving up the spreadsheet that we have spent time on and can fix to meet our present needs?
Answer:
Spreadsheets have always been the right tool for the analysis of data. They are particularly well suited to scientific, engineering, and financial applications where intricate mathematical calculations and precision are required. Lists of data can be sorted and filtered based on specific sets of criteria, or easily displayed in a variety of graphs.
While this enhanced functionality and ease of use has a tremendous upside, it also creates an interesting dilemma. Spreadsheets inherently are not designed for the management of large sets of data. Or to put it another way, spreadsheets can be an adequate tool for the management of simple lists, but they fundamentally are not designed to process large amounts of data.
Enter the true “database” program which specifically is geared toward storing large amounts of data, quickly retrieving information, and producing reports as needed. Databases tend to be less intuitive and more complicated to use and implement than spreadsheets. Moreover, the benefits of a database program may never be realized if not properly designed and implemented.
Consequently, the decision to implement a database often leads to the need for training, outside consultants and ongoing administration requirements, which can increase significantly the costs of the application.
Generally it is not a problem to transfer existing spreadsheet data into a new database. However the degree of difficulty will vary depending on the complexity of the original spreadsheet, and may not be easily accomplished without outside expertise.
It may be cheaper to modify the existing spreadsheet to meet your present needs. However, that may only be a “stop-gap” solution, and it’s likely that you will need to revisit the issue each time your requirements expand. From that standpoint, it’s better to look at a longer-term database solution now so you can meet your current needs and be confident it will accommodate future growth.
Question:
How much space does a single packet occupy on a LAN cable?
Answer:
All of it, and then some. Bits are tiny, aren’t they? There is an inversely proportional relationship of frequency to wavelength based on the speed that the information flows down the wire. That is represented by the formula: C = fw , where C=the speed of light, f=frequency and w=wavelength.
Bps (Bits Per Second) translates fairly directly to Hz (Hertz or Cycles Per Second). There are exceptions to that in data communications, but for this exercise it works well. The speed of light is 300 million meters per second, but in copper cabling the velocity of propagation is roughly 80% of the speed of light, so actually we will work with 300,000,000 * .80 = 240,000,000 for our speed. Finally, w (wavelength) will indicate the length in meters of a single bit on the cable.
Let’s do some math. We’ll use 10baseT, common Ethernet at 10Mbps.
C=fw can be expressed as w=C/f, so let’s plug in what we know:
W=240,000,000 m/s / 10,000,000Hz
W=24m (about 80 feet/bit) That’s a big bit.
Multiply the minimum 64k packet (512 bits) times that 80 feet and you get whopper 40,960 foot long packet. Imagine a 1,518k packet (the maximum) being 121,440 feet long. Obviously either of these is longer than the 328 foot limit for copper 10baseT cabling, so the beginning of the packet reaches its destination long before the last bit has left the source. So watch out for those packets, it seems you should only need to give them an inch, but they take a mile.
Question:
What is Java?
Answer:
Java is an object-oriented programing language made by Sun Microsystems. It was designed so that its users can build small “applets” (tiny Java programs that execute small functions that until now were obtained only as part of larger applications). Java was developed specifically for use on the Internet, although it also is being used as a general purpose programing language in other areas. Sun Microsystems claims that no Java program on the Internet can penetrate the rest of your computer. The reason why Sun can make that statement is due to the limited file-read and writing capabilities over the Internet. The main drawback with Java is for people who use old browsers. Many old browsers do not know how to process the Java script. Therefore, any enhancements that you have created on your Web page using Java cannot be seen by those users.
Tech Q&A is provided by EntrÃ&Copy; of Brookfield. Small Business Times readers with questions can contact EntrÃ&Copy; at 414-938-2139 x3022, or via e-mail at dschm@pcsentre.com.
Tech Q&A
Building projects
Zion Lutheran School in Hartland has awarded a contract to Anderson-Ashton, New Berlin, to design and build a new addition to its existing building. The 15,500-square-foot addition will include space for a new gymnasium, offices, and classrooms for early childcare. Construction began in early May.
Wauwatosa-based architectural firm Torke Wirth Pujara has been selected to design a new facility for the Family Enrichment Center. The new 18,000-square-foot facility will be located in the Grafton Business Park and will feature a shared conference/meeting room, child-care room, central work area and kitchen. Selzer-Ornst of Wauwatosa is the construction firm on the project. The Family Enrichment Center began as a collaborative effort of four local non-profit health and human service agencies, working together to deliver more comprehensive, integrated and family-oriented services to the Ozaukee community. – Torke Wirth Pujara has been selected to design a new gymnasium for Rogers Memorial Hospital, a not-for-profit mental health care provider located in Oconomowoc. This multi-functional space will incorporate a non-traditional approach to rehabilitation by offering experiential programs including fine arts, a climbing and tightrope wall, and dance. The therapeutic program is designed to accommodate the inpatient, outpatient and outreach communities.
Beyer Construction, New Berlin, has been awarded a project at Goodwill Industries of Southeastern Wisconsin at 5420 21st St., Racine. Beyer is building a 58,000-square-foot addition to Goodwill’s existing facility, including a new warehouse and five-bay loading dock. Jim Bentz is managing the $1.6 million project to be completed in August. Architectural design is Uihlein/Wilson Architects, Milwaukee.
Gerald Nell Inc., Waukesha, has been chosen for the following design/build projects:
The T-3 Group, Milwaukee, has contracted to build new offices for the brokerage firm of Edward D. Jones Inc. The two new office locations are at 12430 W. National Ave. in New Berlin and in the Packard Plaza in Cudahy. Work on both projects is currently under way with completion set for late June.
– The T-3 Group has been awarded the design/build contract for the Beauty Center at 333 E. Brown Deer Rd. in the Audobon Court Shopping Center in Bayside.
– The T-3 Group has been awarded the construction contract for the final phase of Lexington Village in Greenfield. The new residential care apartment complex was started in early May with completion of the project scheduled for early September.
MSI General of Oconomowoc contracted Biehn Construction of Kenosha to perform concrete and masonry work at 180 James St., Slinger, for the Schunk Graphic Technology building addition project. The addition, totaling 29,240 square feet will be constructed using decorative split-faced concrete block with accent stripes and sculptured steel wall panels manufactured by Steelox. The addition is scheduled for completion in July and will house a manufacturing facility for carbon-based products such as graphite, carbon contacts, bearings, carbon plates and rods, and carbon brushes and specialties. Biehn’s Germantown crew will pour an additional 520 feet of curb and gutter. Steve Gust serves as project manager.
– Catamount Constructors contracted Biehn Construction to perform the concrete work at 6200 Regency Drive W., Racine for the Sam’s Club remodeling project as designed by Harrison French Architecture. Biehn’s concrete crews are currently providing foundations, slab on grade and site work for building additions totaling 5,930 square feet and miscellaneous sidewalk, curb and patio flat work.
The addition is scheduled for completion on June 30 and will house an auto-care showroom, meat processing and retail areas, produce preparation and retail areas, a hot-dog stand, and a deli. Biehn’s Germantown crew saw-cut existing concrete to prepare the area for the additions and completed an additional 2,050 square feet of new flat concrete work. Steve Gust serves as project manager. This is the third Sam’s Club project over the last year that Catamount Constructors contracted with Biehn Construction to expand existing Sam’s facilities.
Stevens Construction, Milwaukee, is handling a phased renovation of the Parklawn Housing Project at Congress Street and Sherman Boulevard on Milwaukee’s north side. Aldrian Guzkowski is the architect. The property is owned by the city Housing Authority.
Ground has been broken for Milwaukee Wire Products’ new $3 million, employee-designed plant at 9221 W. Heather Ave. in Milwaukee. The firm, which manufactures fluid-level indicators and other engine components for the automotive industry, currently operates two plants in Milwaukee, at 4834 N. 35th St. and at 7850 N. 81st St. The new plant will replace the 35th Street facility.
The company expects the move to be complete and the new plant operational by January.
The new plant will house both manufacturing facilities and administrative offices, and includes the potential for a 56,000-square-foot addition for manufacturing.
MSI General, of Oconomowoc, is the general contractor.
Milwaukee Wire is owned by Charter Manufacturing Co., of Mequon.
The Kubala Washatko Architects, Cedarburg, has announced the completion of the new John Michael Kohler Arts Center in Sheboygan. The new $9.9 million Arts Center includes 66,000 square feet of new construction and 33,000 square feet of renovation to the existing facility, which includes the 1882 Italianate Kohler Mansion, a 1970s addition, as well as the remains of the Carnegie Library.
The new facility will more than triple the size of the existing facility, transforming an entire city block into a major new arts complex and community gathering space.
The entry sequence commences along the main street of the precinct from which a visitor approaches a prominent, glass and steel entry along a patterned brick walkway. The brick of the new wing echoes the materials of the historic mansion building, while incorporating new materials such as steel and glass.
The sun-filled entrance hall and lobby, together with the Carriage House Cafe, the Flying Colors museum store and Glass Garden Gallery, serve as oases that orient the visitor and relieve museum fatigue, say the architects.
At the center is the Matrix performing arts space, an innovative multi-disciplinary educational and performance space that is designed to integrate all areas of the arts.
McCloud Construction of Brookfield has completed construction services for the latest Milwaukee-area Hollywood Video. The 4,950-square-foot store, on Oakland Avenue in Shorewood, opens this month. The property is owned by Boulder Venture of Milwaukee. DJR Architecture provided architectural services.
Remember, technology is just a tool; it’s people skills that build careers, reputations
Fast forward and, for better or worse, that wish has come true for most of us. Now, we’re receiving messages in seconds through computers, cellular phones, fax machines and pagers. We’re still checking the mailbox – a computerized mailbox – on a regular basis and, good grief, all the mail is for us. Sometimes we find a message we’ve been waiting for, but it may be among 25 or 50 others. And some of those messages aren’t ours to begin with; rather, others who think we might be interested forward them.
Technology has been a boon to communication. We can exchange messages around the world, 24 hours a day, saving time and money. With all the benefits, why do we hear so many complaints about e-mail and voice mail? Well, when you’re on a superhighway, even an information superhighway, you have to learn the rules of the road. Savvy communicators are aware of them and use the new technology wisely, not only to send messages but also to solidify relationships. Here are four key road rules.
Be discreet when using your cell phone – I may be your CEO’s cousin
I was waiting to catch a plane last week, and the gentleman sitting next to me in the gate area made a call on his cell phone. He worked for a well-known local firm and was talking about who (by name) was doing well at work, who wasn’t, and who was running to “daddy,” the CEO, whom he named as well. This man was oblivious to the rest of us sitting around him, waiting to board our plane. If you’re using your phone in public, move to a private area. With respect to others, if possible, use a vibrating system rather than a ring outside your car or office. And remember, others can pick up cell calls over the air and listen in. Avoid using specific names and numbers whenever possible.
Use e-mail for taking care of business
Has everyone heard as many tales of woe as I have about people who have sent e-mails directed to one party, but which were accidentally sent to another? There was the marriage proposal that became a broadcast message, the gossip about a co-worker that was sent to that person. E-mail within a company belongs to the company, and while most companies don’t read what’s sent, they have the right to do so. Compose mail that, if read by someone other than the recipient, would present no problems for you or for anyone else.
Who is Larry
and why am I
getting his mail?
In my management consulting practice, I hear complaints about the number of e-mail and voice-mail messages forwarded as FYI’s (For Your Information). One busy professional told me that she was receiving many messages which she didn’t have time for and added no value to her work. The final straw was a multi-page e-mail to someone named Larry, someone she didn’t know or work with, and forwarded to her as an “FYI.” She decided FYI would now mean “For Your Irritation.” Not wishing to be irritated, she no longer reads any forwarded messages. Think twice before you forward e-mail or voice mail. Are you providing information or irritation?
Never lose sight of your colleagues on the receiving end
They’re receiving not only the message on the screen or phone, but seeking the message between the lines. Some messages are absolutely appropriate for e-mail or voice mail. Others, such as manager/staff issues, customer or client challenges or interpersonal conflicts deserve face-to-face discussion. Either way, clear, concise, caring communication is always appreciated. Your messages can convey that you are a bright, team-oriented problem solver. On the other hand, you may broadcast to many people at once that you are insensitive and unfocused and, by the way, have little ability (as demonstrated through e-mail) to spell or use appropriate grammar.
Final thoughts
Use technology to keep in touch, to save time and money, to clarify and simplify. As with any tool, you can’t use it for everything. Ask yourself, what is the best way to communicate this message at this time? Then, take a moment to organize your thoughts. Be clear, concise and caring as you send your message. Savvy professionals (and a number of studies) agree that reputations and careers are built on people skills as much or more than technical skills. Using both as you travel the superhighway will keep you cruising toward success.
Lynne Pearson is executive vice president of Joan Lloyd & Associates, a Wauwatosa-based firm specializing in organizational change and leadership development. She can be reached at (800)348-1944.
The know-how within your company rests with your employees. So train them!
By now, most everyone is familiar with the popular notion that there is little loyalty left in today’s workforce.
Conventional wisdom holds that corporate downsizing and other trends which broke the unwritten cradle-to-grave contract between employer and employee have transformed the world of work into an “every man for himself” scenario.
Baloney, says Chuck Zwerg, a one-time senior human resources manager who now runs two business executive roundtable groups in the Fond du Lac area.
While loyalty to a single organization will probably never be what it once was, the companies that are truly successful owe it to a core group of employees who have been with the organization for many years, says Zwerg, who formerly headed up personnel for Giddings & Lewis for 23 years and who is now chairman of roundtable groups for Executive Agenda, the management and executive networking organization based in Brookfield.
“The knowledge and know-how of the company rests with these core people,” Zwerg says. “What separates companies from one another is the talent, the people, and the culture that these people operate in on a daily basis.”
Business owners or managers who come to that realization first are ahead of the game, as the organizations that ultimately survive and prosper are the ones which strive for continuous improvement at all levels, adds Ron Heilmann, director of executive development at the University of Wisconsin-Milwaukee.
“It won’t happen if the people within the organization aren’t continuously improving,” Heilmann says. “The organization has got to create the type of environment to encourage that.”
That training and education mantra touches all people in an organization, and is not just a blue-collar issue, Heilmann points out. At the IBM plant in Rochester, N.Y., electrical engineers get an enormous amount of training each year, because if they don’t, IBM can’t stay ahead of the design curve.
Over the years, Heilmann has brought Baldridge Award winners to Milwaukee. The award is the government’s recognition of organizations at the top of their field in terms of quality. In his travels to study these award-winning companies, the common thread he has noticed is that those organizations tend to spend anywhere from three to five times as much as the average firm on training, Heilmann says.
“It’s all about the commitment to the development of people within your strategic planning process,” Heilmann says.
With the reduction in middle management ranks, more responsibility now falls on the shoulders of each and every employee. An ever-increasing number of Wisconsin companies have seen the light when it comes to allowing their employees to have input into the way things are done, Zwerg says.
But it’s not enough to merely empower your employees, says Myron Rhodes, general manager of Milwaukee Wire Products. To empower employees without training is a prescription for failure, he says.
“You have to give them the tools,” Rhodes says. “They are not going to do what you need them to do if they don’t have the analytical skills and the knowledge that they need.”
With a roster of 250 full-time employees, the manufacturer of automotive components spends 5% of total wages on training. The classes typically center on teaching basic math, shop skills and team training. Another course educates employees in the basics of Milwaukee Wire’s business.
While the dividends are not always tangible, Rhodes knew it was working when he overheard an employee question another worker’s suggestion to add a step to the production process. “Will that be cost-effective?” was the employee’s response. When Rhodes sees evidence of that kind of long-term thinking, he knows the training is starting to pay for itself.
“We start to see people making good decisions, thinking broad,” Rhodes says. “This is not something that happens overnight, but you do see it.”
A&E Manufacturing Co. in Racine is now in its third year of providing in-house training to employees who are striving for their high school equivalency degree. The training is conducted by an instructor from Gateway Technical College in a traditional, classroom-like setting.
“The biggest thing is, it establishes pride in our workforce,” says Greg Coleman, A&E’s vice president of manufacturing. “And, we have found that our math-based processes such as labor reporting and parts counting has improved.”
With low unemployment, companies like A&E are getting people with little or no experience. The math and communications skills training is designed to focus in on the areas that apply directly to the critical processes within the company, which manufacturers professional quality hand tools. The training has worked so well that A&E plans to extend it to more experience workers.
“Overall, we feel it is a long-term way to lock in and keep employees,” Coleman says, adding that everyone who has been through the program is still with the company. “It’s an extra benefit, both to them and to us. It tends to improve almost everyone, because the math skills of the people coming in here are not up to par.”
At WICOR Energy Group in Milwaukee, all key managers within the group of energy-related companies were asked to read a book called “Every Business is a Growth Business.” The managers were asked how they would apply that concept to their own business units, then were instructed to write a theoretical newspaper article which would talk about their company or division five years from now.
“We ask them to come back and make a recommendation in terms of how we achieve the organizational goals that we have agreed to,” says Bob Puissant, senior vice president for marketing and strategic planning for WICOR Energy Group. “In effect, we have given them the keys to the castle.”
WICOR executives continually challenge one another by introducing relevant articles on management and leadership.
“We constantly challenge our current business practices,” Puissant says. “Are we thinking outside the box in order to better run our current business?”
WICOR has achieved a higher level of customer service within the last several years by creating a mindset among employees that service to the customer is paramount. A big part of offering the higher level of service is through continuous training and education of its workforce.
“We have come to the realization that the strength of our business are the people who help us run the business,” Puissant says. “If you are going to focus on service to the customer, you have to help build and give [employees] the skills that they need.”
Pat Kandziora banks on experience in helping women
There’s a proverbial “glass ceiling” that women in business encounter, impeding their advancement up the corporate ladder.
For some women, however, the struggle isn’t to break through the ceiling but to simply get through the door and into the room.
Milwaukee’s Pat Kandziora wants to open that door to more women. And her efforts to do so have caught the attention of the Wisconsin District of the U.S. Small Business Administration, which named her this year’s winner of the Women in Business Advocate award.
It’s a spotlight she’s not entirely comfortable with, but one which others say she certainly deserves.
“Both professionally and personally, Pat has committed herself to helping women business owners,” says Kathryn Cairney, program officer for the Helen Bader Foundation, who nominated Kandziora for the SBA award.
Kandziora can empathize with those she helps – she’s been there, too. And while she shuns the limelight, she’s willing to take center stage for a bit if her story will help inspire others to be advocates for women, or just improve their lives.
Kandziora is the vice president of private and business banking for Associated Bank in Milwaukee, working out of the office at Kilbourn Avenue and Milwaukee Street downtown. Her practice today focuses on developing new accounts in Associated’s private banking business as well as developing relationships with established companies with sales between $1 and $5 million dollars.
Throughout her 20-plus-year career in banking, Kandziora has always felt a special kinship with women business owners.
“I was able to empathize with the various roles women business owners face, having faced that myself,” she says. “So many of these women business owners are not only trying to start a business, but they’re often times going to school or raising kids or they have a spouse. I guess I seemed to have more of a corresponding role because I know as a mother, and a woman and a professional that we [women] have to wear so many different hats.”
Kandziora knows what it feels like to juggle multiple roles. At the age of 40, as a divorced mother of two, she decided the only way to improve her career prospects was to go back to school and earn a degree.
After starting out at 18 as a secretary in a savings and loan, she found whenever she changed jobs she was always starting at entry-level positions with entry-level paychecks. After going through vocational counseling to find what her interests and strengths were, she enrolled in MATC where she found the support and encouragement she needed to pursue an associate’s degree in business management.
It wasn’t long before she determined that the associate’s degree wouldn’t carry her career to the heights she aspired to. She enrolled in Mount Mary College’s Business Advantage program. Ultimately, she received her bachelor’s degree and associate’s degree in four years.
She balanced school, kids, volunteer work and two jobs all at once. In addition to working full-time during the day, Kandziora worked part-time at a retail clothing store to build her professional wardrobe.
“Sometimes I look back at that and I don’t know how I did it,” she says.
She gives her two children, Scott, 27, and Kelly, 22, credit for suffering through her college years, noting that children can either be resentful or supportive when a parent tries to better himself or herself.
“If I had to define why I advocate for women, I think a good part of it is because I have gotten the help, the direction and the guidance that I needed,” she says. “I now feel that I’m in a position where I can help others. And that’s no noble thing – it’s truly what I believe. So often women face doors that they can’t open, and if there’s someone that can turn the doorknob for them, maybe it’s something I can do – whether it’s finance or education.”
Cairney notes that Kandziora has always gone the “extra mile” when dealing with her clients. If Kandziora cannot help clients, she not only refers them to another institution, but also follows up with each client and institution to make sure the client’s needs have been met.
“I would say she has the tenacity of a detective to find creative ways to find financing,” adds June Schroeder, president of Wisconsin Women Entrepreneurs – Metro Milwaukee Chapter (WWE). “She brings encouragement and enthusiasm to our membership. She’s fostered the entrepreneurship of others even though she’s not an entrepreneur herself.”
Kandziora’s work with women business owners extends well beyond her role at the bank. She has worked extensively with groups such as Wisconsin Women’s Business Initiative Corp. (WWBIC), WWE, Women’s Exchange, the Women’s Fund Educational Committee, and the Milwaukee Women’s Center as well as being responsible for initiating a Women’s Scholarship Program for nontraditional students at Mount Mary and Alverno colleges.
In her roles as banker, lecturer and mentor she is constantly preaching to women to clean up their credit.
Instead of sending would-be borrowers packing when their poor credit history is discovered, Kandziora takes the time to instruct them on how to fix their credit rating.
“I think women are very disciplined, and once they know what the game plan is, they’ll follow it,” Kandziora says. “But if they never know, and no one’s ever stopped long enough to explain it to them, they just say, ‘Sorry, you’re denied.’ Well, now what do I do?”
Despite her own humility, those who know Kandziora believe the SBA’s award is well deserved.
“She does it because she cares,” Cairney says. “She doesn’t do it for the recognition. She would rather have the people she’s helping be in the spotlight than to receive the recognition herself. And that’s why I’m glad she received this award.”
Position:
Vice President – Private/Business Banking, Associated Bank – Milwaukee
Greatest Business Motivation: Developing and competing for new banking relationships
Greatest Business Challenge for the Coming Year: Increase Associated Bank’s private banking visibility and increasing new business 20% by the end of 1999
Greatest Satisfaction from Business: Referrals from customers and professional resources
First Job: Secretary at Mitchell Savings & Loan
Education: Mount Mary College, B.S. in Business Administration; MATC, Associate in Business Management
Hometown: Milwaukee
Family: Son, Scott, 27; daughter, Kelly, 22
Interests/Hobbies: Travel, roller blading, race walking, flower arranging, friends and family, investment research, gourmet cooking and entertaining.
Favorite Vacation Spot: Cancun, Mexico
Favorite Magazines: New Choices, (Reader’s Digest) Food & Wine, Milwaukee Magazine.
Favorite Charities: St. John’s Cathedral, Mount Mary College, The Women’s Fund
Favorite Fish Fry: Benedetto’s
Forget the walls, disparate offices;
intranets bring everyone together
The “information highway” only tells part of the story on how individuals and businesses are using the Internet and intranets to become more efficient.
Knowledge management takes the information highway to the next level. It involves taking the information available on the ‘net and within data bases and using it to advance individual and company-wide knowledge.
SPS Productions, an animation and Web design company based in the Technology Innovation Center on the Milwaukee County Grounds in Wauwatosa, is an example of how knowledge management tools can work for small companies.
When SPS Productions started out four years ago in the Technology Innovation Center, the entire staff was located in one small office. Sharing information and checking schedules was a matter of leaning over a desk.
As its staff expanded to seven people and the company moved from one office to six adjacent rooms, it became apparent that tracking everyone down for meetings was no longer the most efficient method.
Multiple rooms and the “business-card book” are what prompted the company to investigate an office intranet using Lotus Notes, says co-owner Randy Berdan.
“We used to have this business-card book where we kept all of our clients’ cards,” Berdan says. “So every time you had to make a call, you’d have to walk over and look it up.”
That method worked well in the one-room office at first. But then people would take cards out and fail to return them.
“That’s what really made us look into using Lotus Notes,” Berdan says.
Anyone within SPS can check the schedules of the other employees to plan meetings.
Berdan notes that since SPS only has seven employees scheduling is relatively easy. But SPS clients such as theBrady company, with multiple locations and multiple conference room sites, utilize the program for maximum efficiency.
It eliminates memos which inquire about the three best times and dates to meet and the constant telephone tag that often precedes office meetings, Berdan says.
SPS has taken Lotus Notes to another level as well. The old business-card book has been converted into an electronic data base giving everyone on staff the ability to look up client phone numbers and faxes instantly. In addition, the system has fax headers for each company and tracks fax correspondence. It can also limit access to documents or portions of documents depending on who is doing the correspondence search.
As with many efficiency systems, SPS’s is only as good as the information people share. If employees are resistant to diligently entering information in their calendars, scheduling meetings using Lotus Notes becomes ineffective, Berdan notes.
Finalists announced for Health Care Heroes
The finalists have been selected for the first annual Small Business Times Health Care Heroes program.
The 18 finalists will be honored at an awards breakfast on Thursday, Dec. 2, at the Wyndham Milwaukee Center Hotel.
The awards were open to organizations, businesses and people making a significant impact on the quality of health care in southeastern Wisconsin.
The program will recognize excellence, promote innovation, encourage emulation of successful programs, educate the general public and contribute to the enhancement of the value and quality of health care in the region.
The categories for the awards are: "Corporate Achievement in Health Care;" "Advancements in Health Care;" "Community Service;" "Physician;" "Non-physician;" and "Volunteer."
The finalists for this year’s awards were chosen from a field of 54 nominations by an independent panel of health care professionals.
The winners for each of the awards categories will not be announced until the breakfast on Dec. 2.
"It was very, very difficult for the panel to select the finalists from such a deep field of nominees. Some incredible things are happening in southeastern Wisconsin’s health care industry," said Dan Meyer, publisher of Small Business Times.
The categories and the finalists (listed alphabetically) are:
Corporate Achievement in Health Care
¥ Froedtert Memorial Lutheran Hospital, Milwaukee.
¥ Independent Care Health Plan,
Milwaukee.
¥ Joyce Kazmierczak, corporate director of human resources of LindenGrove, New Berlin.
Advancements in Health Care
¥ Dr. Husam H. Balkhy, M.D., cardiovascular surgeon, St. Joseph Regional Medical Center/Covenant Healthcare System Inc., Milwaukee.
¥ Dr. Tobias Enright, M.D., allergy/
immunology, Advanced Healthcare S.C., Milwaukee.
¥ Jann Pfaff, clinical nurse specialist, Waukesha Memorial Hospital/ProHealth Care, Waukesha.
Community Service
¥ Dr. Stuart Berger, M.D., Project ADAM/Children’s Hospital of Wisconsin, Milwaukee.
¥ Covenant Healthcare System Inc.’s Men’s Barbershop Health Initiative, Milwaukee.
¥ Greater Milwaukee Free Clinic,
West Allis.
Physician
¥ Dr. Beth Erickson-Wittmann, M.D., professor of radiation oncology, Froedtert Memorial Lutheran Hospital and the Medical College of Wisconsin Cancer Center, Milwaukee, and Community Memorial Hospital, Menomonee Falls.
¥ Dr. David Hoogerland, M.D., Columbia St. Mary’s Hospital, Milwaukee.
¥ Dr. James Ninomiya, M.D., associate professor of orthopeadics, Froedtert Memorial Lutheran Hospital and the Medical College of Wisconsin, Milwaukee.
Non-physician
¥ Betty Kurth, R.N., collaborative care nurse, Waukesha Memorial Hospital/ProHealth Care, Waukesha.
¥ JoAnn Lomax, R.N., patient relations supervisor, Froedtert Memorial Lutheran Hospital, Milwaukee.
¥ Mary Jo O’Malley, R.N., director of ProHealth Home Care and Hospice in Hartland and director of the AngelsGrace Hospice in Oconomowoc.
Volunteer
¥ Barney Apthorp, HELP/Buddy volunteer, St. Michael Hospital/
Covenant Healthcare System Inc., Milwaukee.
¥ Christin Root, HIV/AIDS prevention volunteer, AIDS Resource Center of Wisconsin, Milwaukee.
¥ Mark Schaefer, president of the Froedtert Volunteer Services Associates, Froedtert Memorial Lutheran Hospital, Milwaukee.
Small Business Times also will announce the winner of the special Health Care Hero Award at the Dec. 2 event, which is sponsored by Plunkett Raysich Architects LLP. To reserve space or obtain further information about the Small Business Times Health Care Heroes Breakfast, contact Sarah Wilson at (414) 277-8181, ext. 129.
Ocober 15, 2004, Small Business Times, Milwaukee, WI
Passing along the costs
Milwaukee-area businesses were able to trim the increases in their health insurance premiums this year by making changes to their health benefit plans, according to the second annual Employer Health Benefits Survey, conducted by The Greater Milwaukee Annual Report on Health Care.
However, surveyed employers still reported an increase in health care costs of 10 to 14 percent this year.
Prior to making changes to their health benefits plans, those companies expected their health insurance costs to increase by 15 to 19 percent this year.
The survey was conducted between March and August at hctrends.com (where the results can now be viewed for free). Company presidents, chief executive officers and employee benefits professionals were asked to participate in the survey. Nearly 140 companies participated.
The cost of health care in the Milwaukee area increased this year at a similar rate to last year, according to the survey results, said Dave Jensen, editorial director for The Greater Milwaukee Annual Report on Health Care.
Increasingly, businesses are taking steps to pass more of those costs on to their employees, he said.
"It appears, in general, the companies are being as aggressive if not slightly more aggressive (in reducing health insurance costs) compared with last year," Jensen said.
Two-thirds of the increase in health care costs is the result of excessive and improper use of health care services, according to Gerald Frye, president of Waukesha-based The Benefit Services Group Inc., which is the principal sponsor for the survey.
Some area businesses are making their employees pay higher co-payments for higher levels of medical service, rather than charging the same co-pay regardless of the type of care that they receive. That places some pressure on employees to make sure they are not seeking an unnecessary level of care, such as an inappropriate visit to an emergency room, he said.
"If we want (health care) to act like a consumer good, then we have to treat it like a consumer good," Frye said.
The survey is not intended to be a statistically valid sampling of health care benefits in the Milwaukee area, Jensen said. The survey relied on voluntary responses, not random sampling techniques. Still, the survey results provide a comprehensive benchmark on employee benefits in southeastern Wisconsin, Jensen said.
"We believe the employer health benefits survey will become an indispensable tool in understanding changing trends in the region’s benefit plans," he said.
The 138 businesses participating in the survey represent about 110,000 covered individuals.
Nearly 85 percent of the surveyed companies made changes to their health plans this year to combat rising costs. The most common strategy, used by 71 percent of the surveyed companies, was increasing deductibles and/or co-payments.
About 42 percent of the surveyed companies increased their employees’ out-of-pocket maximums, and about 36 percent increased the employees’ shares of the
premiums.
By making those changes, 40 percent of the survey respondents were able to keep their projected 2004 health care cost increases below 10 percent. About 16 percent of the surveyed businesses said their costs would increase by less than 5 percent.
The Greater Milwaukee Annual Report on Health Care compared the results of its survey with an identical survey done by a sister publication in Seattle, called The Greater Puget Sound Annual Report on Health Care.
By comparison, Milwaukee businesses were more aggressive than Seattle firms in changing their health care plans to reduce costs. Health care costs are about 20 percent higher in Milwaukee than in Seattle, according to a 2002 report by Hewitt Associates, a human resources consulting firm.
The higher cost of health care in southeastern Wisconsin is likely a big reason why more businesses here are making changes to their health plans, Jensen said.
The comparison between Seattle and Milwaukee also revealed a different approach in providing health benefits to employees. Milwaukee employers in the survey pay for about 70 to 79 percent of health care costs for employees, whether they are on a family coverage plan or a single plan. The employers surveyed in Seattle, on average, cover only 60 to 69 percent of the health care costs for family plans, but they pay for 90 to 99 percent of the costs for employees with single coverage.
The Seattle approach helps companies save money because their employees are discouraged from including their spouse and children in the company’s health care plan, Jensen said.
"If you’re looking at it strictly from a cost standpoint, you’d probably be better off with the Seattle model," Jensen said. "That doesn’t mean it’s good for employee morale."
Midwestern firms traditionally have more generous benefits packages than firms on the West Coast because of a greater influence here from labor unions, Frye said. Slowly, Milwaukee area firms are requesting greater contributions for family health insurance plans, he said.
"I do see a move to charge dependents more, but I don’t see
a definite move
to the West Coast (approach),"
Frye said.
The Greater Milwaukee Annual Report on Health Care created a typical health care plan based on an average of what the survey respondents provide.
Milwaukee-area survey respondents pay an average deductible for a single employee of $300 to $400 and $600 for a family. The average maximum out-of-pocket expense for a single employee is $1,500 to $2,000 and for a family is $3,000 to $4,000. The average physician office co-pay is $20.
Some of the surveyed businesses use proactive methods to improve the health of their employees and reduce their health insurance claims and therefore lower their health insurance premiums. About 27 percent of the survey respondents have wellness programs, and 18 percent have disease management programs.
The vast majority of the survey respondents, 92 percent, offer their employees a health plan through a preferred provider organization (PPO). About 15 percent of those surveyed use a health maintenance organization (HMO). Some employers offer multiple options.
About 6 percent of the survey respondents said their company does not provide health insurance to their employees. Businesses with fewer than five employees were the most likely to not offer health insurance.
Businesses interested in participating in the 2005 employer health benefits survey can contact The Greater Milwaukee Annual Report on Health Care at: info@HCTrends.com.
of the health care burdenOctober 15, 2004, Small Business Times, Milwaukee, WI
Building morale
When facilitating corporate planning sessions, we often discuss teamwork, communications and overall company morale. What we are taking about is emotional equity.
But how does an organization measure this?
Measuring emotional equity within an organization is easy. In our corporate planning sessions, we simply ask each planning team member to rate, on a scale of 1 to 10, how they feel the teamwork, communications and company morale is within the organization.
The planning session participants will rate the organization’s effectiveness based on observations from their individual vantage point. If someone perceives the company’s emotional equity to be a 9 and someone else perceives it to be a 3 or a 4, we discuss the reasons for the gap.
We don’t shy away from the tough topics or issues. In fact, it is important for business leaders to foster critical dialog around these tough (emotional) topics recognizing that shying away from topics such as effective teamwork, communications and company morale only serves to erode the emotional equity within an organization.
The level of emotional equity within an organization is a key indicator of future performance.
Everything we do as individuals, departments and companies contributes to creating or destroying emotional equity within organizations. Even though emotional equity is not visibly tangible, nor is it reflected on a balance sheet, emotional equity can be felt and has an absolute impact on an organization’s ability to affect profitable growth.
We hear a lot about the importance of having the correct controls (performance indicators) in place, creating forward visibility regarding an organization’s operating performance. And as discussed in previous columns, leading performance indicators act as an early warning detection system enabling business leaders to quickly spot priorities while making course corrections that will have a positive impact on the earnings performance of the organization.
Successful business leaders understand the cause-and-effect relationship between emotional equity and future financial success.
As with any personal relationship, people within companies consistently make emotional deposits and withdrawals. Deposits build up the equity within the organization, and withdrawals take that equity away. The goal is to have a positive balance in the emotional equity column of the corporate balance sheet.
Organizations that have a low level of emotional equity will find it difficult to solve problems, address obstacles and fully leverage opportunities on a routine basis. In short, the level of emotional equity an organization has is equal to the momentum and success the organization will enjoy.
Creating emotional equity is a byproduct of making emotional deposits into your teammates across all departments. This should be easy for us as long as we focus on building meaningful relationships with our teammates. As mentioned above, emotional equity is nothing more than meaningful teamwork, communications and overall company morale. In simple terms, creating emotional equity is people working well while building meaningful relationships with their internal teammates.
Quarterly operational planning and other corporate habits are very effective at bringing people and departments together, cross-functionally. The purpose of these types of meetings and processes is to gain consensus on top priorities, as well as solutions that support the achievement of the financial goals of the organization.
Business leaders set the tone and are responsible for ensuring emotional equity grows within their organizations. There are many ways to accomplish this and they all stem from the core values an organization holds.
Core values are guidelines that determine individual and organizational actions and behaviors. They are tools and filters that aid us in the management of our business, and they help us to create a healthy level of emotional equity throughout our organization.
Core values provide the answer to the question: What’s important around here? Team compatibility and ultimately corporate success requires that all employees buy into the same set of core values established by the senior management team. If core values are not mutually shared by all members of a team, frustration, anger and even distrust can show up within an organization, destroying emotional equity.
Philip Mydlach is the owner of Mydlach Management Advisors, a corporate planning and performance improvement consulting practice in New Berlin. He can be reached at (262) 785-5552 or pmydlach@aol.com.
Ocober 15, 2004, Small Business Times, Milwaukee, WI
Commercial real estate transactions
Leases
Apex Commercial
Dreidle Real Estate Services, Inc. has leased 943 square feet of office space and Wonderlic Mortgage Corp. has leased 3,019 square feet of office space at 2448 S. 102nd St., Milwaukee, from Lincoln Center I, Ltd. Partnership.
Highlands International, Ltd. has leased 1,393 square feet of office space at 4125 N. 124th St., Milwaukee, from Intertech II, LLC.
Medical Impressions has leased 762 square feet of office space at 150 N. Sunnyslope Road, Brookfield, from 150 Sunnyslope LLC.
Mortgage Center has leased 2,916 square feet of office space and Mayfair Title Corporation has leased 2,408 square feet of office space at 1011 N. Mayfair Road, Wauwatosa, from 1011 Mayfair Road Limited Partnership.
Pujara Wirth Torke has leased 6,656 square feet of office space at 933 N. Mayfair Road, Wauwatosa, from 933 Limited Partnership.
Inland Co.
TMP Worldwide, Inc. leased 11,310 square feet of office space at 9045 N. Deerwood, Brown Deer.
Wonderlic Mortgage leased 3,019 square feet of office space and Dreidle Real Estate leased 945 square feet of office space at 2448 S. 102nd St., West Allis.
Telecom Brokerage leased 798 square feet of office space at West Allis Center, 1126 S. 70th St., West Allis.
Masterlink Corp. leased 5,181 square feet of warehouse space at the Parkview Business Condos, W134 N5272 Campbell Drive, Menomonee Falls.
Thyssen Krupp Elevator leased 5,204 square feet of warehouse space at Northwest Business Park III, Milw.
Judson & Associates
Knueppel Health Care Services leased 25,000 square feet of space at 1444 S. 113th St., West Allis, from Swordfish, LLC.
Arrow Terminal leased 3,400 square feet of space at 21850 Watertown Road, Brookfield, from Brookfield Commerce Center.
Crane Engineering leased 2,920 square feet of space at 1800 Dolphin Drive, Waukesha, from Dragonfly Investments.
Giertsen Co. leased 7,700 square feet of space at 2840 N. Brookfield Road, Brookfield, from Quality Heating.
Mid-America Real Estate
Quizno’s Subs has leased 1,628 square feet of space at The Pavilion, a new retail development at the southwest corner of Highway 60 and North Port Washington Road in Grafton.
Quizno’s Subs has also leased 1,801 square feet of space at 4650 S. Howell Ave. in Milwaukee.
Starbucks has leased 1,537 square feet of space at the Shoppes on 100, a new development at Highway 100 and National Avenue in West Allis by Zabest Commercial Group. Starbucks joins Nextel, Cold Stone Creamery, Nothing But Noodles and Nick-N-Willy’s at the center.
Sales
Apex Commercial
Happy Days Day Care Center purchased 5,500 square feet of office space at 1202 W. Oklahoma Ave, Milwaukee, from Oklahoma Medical Development, LLC. The sale price was $129,900.
Boerke Company
Pat and Wendy Engel purchased 1,323 square feet of industrial space at N60 W16500 Kohler Lane, Menomonee Falls, from Mike Johnson. The sale price was $164,000
Eagle Metal Finishing LLC purchased 14,590 square feet of warehouse space at 919 W. Pierce St., Milwaukee, from Joan and Erwin Julien. The sale price was $346,000.
ANJAN, LLC purchased 5,215 square feet of retail space at 5920 W. Center St., Milwaukee, from Milwaukee Center for Independence. The sale price was $275,000.
Judson & Associates
The Bemar Group, LLC purchaseed 13,000 square feet of space at 1421 Pearl St., Waukesha, from W. S. Green Engineering.
T & B Properties purchased 4,200 square feet of space at N116 W18627 Morse Dr., Germantown, from Jim and Kay Putney.
Ken and Dorothy Huennekens purchased 13,200 square feet of space at W234 S8535 Industrial Drive, Big Bend, from Big Bend Rentals.
New construction
Beyer Construction, of New Berlin, has begun building a connector of the Milwaukee Riverwalk, bringing together the downtown segment of the Riverwalk with the Third Ward segment. The $550,000 project links a section between the north drip line of the Clybourn Street bridge to the Bank One Building parking garage. Beyer is also building the $2.2 million second phase of the Third Ward Riverwalk segment, filling in several gaps between the Clybourn Street bridge and the Water Street bridge. The projects are expected to be completed in the spring.
Briohn Building Corp., of Brookfield, has been contracted to design and build a 36,000 square-foot building addition for Total Quality Plastics at 198 N. Harrison St., North Prairie. Briohn has also been awarded the design and construction of a 50,000 square-foot building for BAX Global on Mahn Court in Oak Creek.
National Survey & Engineering of Brookfield is providing the sitework engineering and surveying services for GE Healthcare’s four-story 506,000 square-foot building under construction in Wauwatosa. National Survey & Engineering is also providing sitework engineering, surveying and landscape architecture to Fiduciary Real Estate Development, Inc. for Port Vista, a 168-unit condominium development at Highway 32 and Cedar Sauk Road in Port Washington.
Voss Jorgensen Schueler Co., Inc. of Waukesha is providing construction management services and Zimmerman Design Group of Waukesha is providing architectural services, for the $6.8 million, 37,000 square-foot addition to Rogers Memorial Hospital in the Town of Summit near Oconomowoc. The addition will house an education center for children, a partial hospital treatment center for adolescents and adults and meeting rooms.
MEDC Loans
Theri DeJoode received a $132,040 MEDC loan and $198,060 in other financing. DeJoode plans to buy a commercial condominium at 400 N. Broadway #101, #103 and #104 to expand her salon, Groom for Men, Inc. She plans to add four full-time and four part-time employees.
DSI Marketing, Inc. received a $480,000 SBA loan and $724,000 in other financing. DSI plans to move its operations from four locations in Cedarburg to a 23,000 square-foot building, which owner Dave Schmidt is buying in Saukville. The firm plans to add three more employees.
October 15, 2004, Small Business Times, Milwaukee, WI
Barrett reaches out to businesses
During his first seven months in office, Milwaukee Mayor Tom Barrett has been reaching out to the business community in ways that his predecessor, John Norquist, never did.
The outreach effort includes: sending letters to businesses about who to call at City Hall for help; creating new business-retention committees; and having more personal contact with business executives.
When the mayor’s office learns about a company that is moving into Milwaukee, expanding in Milwaukee or celebrating a milestone in Milwaukee, Barrett sends out a signed letter of welcome or congratulations.
The business community is taking notice of the new mayor’s outreach approach.
Richard Mandel, president of Mandel Co., a digital printer located near downtown, said the mayor’s staff contacted him after they read in Small Business Times that the company eventually will need to move from its site in the Park East corridor.
"With the gesture the city made, I’m fairly assured that we will stay in Milwaukee," Mandel said. "My goal was to stay in the redevelopment area (near the Park East freeway)."
Tim Sheehy, president of the Metropolitan Milwaukee Association of Commerce (MMAC), said Barrett is taking a different tact than Norquist did to encourage business in the city.
"I think the Norquist administration did a lot of good things to support economic development in this community. He had a good sense of the private sector marketplace," Sheehy said. "I think that Barrett has come in with a good open view of what the city could be doing to build on what the Norquist administration did and in some respects do things differently."
Barrett and Sheehy said the city and MMAC have started working together on two new projects.
The first is sending letters to many of the businesses in the city, to let them know who they can contact within the city on a variety of issues, from concerns on property valuations and assessments to inspections or general questions.
The second of those projects is the creation of a business retention committee. Julie Penman, former Department of City Development (DCD) commissioner under Norquist who now works as associate vice president of business development for Hammell Green Anderson Inc., and Bob Simi, director of business development for CG Schmidt Inc., are co-chairing that committee.
The committee will meet with owners of companies with between 100 and 250 employees, interviewing them in person, Sheehy said.
"We want to find out if they are growing, thinking of expanding or are having issues, so we can build a business plan to help the city retain and attract more business," Sheehy said.
Barrett told SBT the contacts the city can make through both the letters and personal meetings with business owners are vital to ensure the business community knows it is a priority for his administration.
"We want to send the strong message that Milwaukee is open for business," Barrett said. "I firmly believe that what we need is more family-supporting jobs, and I am committed to doing what we can to encourage them to come here and stay here."
Barrett also attended the annual International Council of Shopping Centers convention in Las Vegas in May with Milwaukee County Executive Scott Walker, where the pair met with retailers in an attempt to convince them to build stores in Milwaukee.
The message of encouragement is particularly important for businesses that are already in the city, Barrett said, because about 70 percent of Milwaukee’s future growth will likely come from those businesses.
"We need to be sure the businesses know we value their presence, and that’s heartfelt," he said.
Others familiar with the downtown real estate market say the message of encouragement to them and other businesses is getting through loud and clear, even though it’s only a few months old.
Max Rasansky, president and chief executive officer of The Polacheck Co., Inc., said Barrett’s office already has reached out to his company and many others in the city.
"He is reaching out to the real estate community, brokers, developers, the entire community," Rasansky said. "He’s saying ‘Tell me what you think. Help us get to where we need to be.’"
Michael Mervis, assistant to the chairman at Zilber Ltd., said Barrett’s outreach started even before the April election.
"There were meetings with people about how the (Barrett) administration might deal with not just downtown, but business in general in the city," Mervis said. "That started months before the election."
Mervis said one of the main differences between the Barrett and Norquist administrations is that although Norquist had a vision for the city’s long-term development, there were inconsistencies.
"The new urbanism wasn’t the same from week to week or month to month," he said. "It led to some good things, but there wasn’t a degree of certainty of what … to accomplish."
Both Rasansky and Mervis said members of Barrett’s staff – including Frank Cumberbatch, staff liaison to the DCD, Bob Greenstreet, director of planning and design, and recently-named DCD commissioner Rocky Marcoux – are indicators that the city is moving in the right direction on its business relations.
"The mayor and Frank (Cumberbatch) heard the message loud and clear that they need to keep business in Milwaukee," Rasansky said. "We absolutely see him reaching out. Polacheck is proof. His office has reached out, and we’ve accepted. That’s exactly what we need. His approach so far is right on. I support him, and this office supports him."
Mervis said the mayor’s attention to both downtown and residential neighborhoods seems to be the right approach.
"The push to get going on the Park East is critical," he said. "And the continuing development along the river will be great for downtown. They’re bringing people in from the suburbs, getting that critical mass into downtown, and that will make it more vibrant at night."
Mervis also said the efforts to reach out to the business community are giving everyone involved an indication of what might come in the future, as Barrett has only been in office since April.
"The mayor’s job is to get the city on a roll and keep it there," Mervis said. "I think the business community is committed to doing all it can to help that."
October 15, 2004, Small Business Times, Milwaukee, WI
Brewer vendors can finally exhale
If you didn’t know him, and Mark Attanasio walked up to you on the street and introduced himself as the manager of a drycleaner’s store in Greenfield or an accountant in Port Washington, you’d have no reason to doubt him.
That’s the kind of unassuming persona Attanasio projected when he introduced himself as the next owner of the Milwaukee Brewers in an Oct. 4 press conference at Miller Park. Attanasio is no George Steinbrenner. Heck, he’s not even a Peter Angelos.
But that’s a good thing.
The next owner of the Brewers appears to walk softly and carry a big stick. A big, expensive stick.
Unlike the new owners of many professional sports franchises, Attanasio has no plans to clean house in Milwaukee and put his personal stamp on the Brewers, just because he can.
And that’s good news for the folks already working along Miller Park Way.
In keeping with his low-key style, Attanasio intends to keep the ballclub’s core management team in place. Attanasio said general manager Doug Melvin and manager Ned Yost will continue to oversee the baseball operations, and executive vice president for business operations Rick Schlesinger and chief financial officer Robert Quinn will continue to oversee the business operations of the team.
Attanasio said his decision to keep the Brewers’ management in place wasn’t made just because he’s a nice guy. He arrived at his decision after extensive due diligence with other owners and executives in Major League Baseball who told him that the Brewers’ brass is going about its business in the right way.
"On the business side and the baseball side, we already have a strong management team who are doing things the right way," Attanasio said. "Rick Schlesinger and Bob Quinn definitely will continue on with the team, and the people who report to them (also will be retained) … On the business side, there are a lot of good things going on."
As a business manager, Attanasio said he is a "delegator" by nature and tends to hire solid people and then hold them accountable for their performance.
The 46-year-old Yankee fan grew up in the Bronx, but said he intends to move to Milwaukee and become active in the community.
Attanasio is the group managing director and chief investment officer of U.S. below investment grade fixed income for the TCW Group Inc. in West Los Angeles. In addition, he is a director of TCW Asset Management Co. and the Brown University Third Century Fund.
The sale of the Brewers still requires the approval of other Major League Baseball owners, who will meet in November after the World Series to vote on the transaction.
When Attanasio announced he will keep the current management team in place, dozens of Milwaukee-area businesses collectively exhaled.
The team has contracts with several local companies that provide various products and services to the Brewers and Miller Park.
Firms such as E & Co., a Milwaukee marketing and communication design company, have long-term relationships with the Brewers that could have been fractured had Attanasio decided to clean house and bring in new business managers.
"One nice thing about the Brewers in the past has been their loyalty. This is my 11th year with them," said Ellen Homb, founder and president of e & Co., which designs the Brewers’ game programs and other promotional items.
"We feel as though we are part of their staff, as if we are part of their team, rather than an outside vendor. We were all a little nervous. For me and the rest of the vendors, it’s a sigh of relief, and it’s a chance to prove ourselves to the new guy," Homb said. "Those of us who work hard and do a good job will keep our jobs. And that’s the way it should be."
Attanasio and a small pool of local investors will pay about $220 million for the team, according to the sources.
That price tag surprised some people in Major League Baseball circles and some independent analysts.
After all, the Anaheim Angels, playing in a much larger market with much more in local media revenues, were sold by the Walt Disney Co. to Phoenix businessman Arturo Moreno last year for "only" $182.5 million after they had been on the market for four years.
"The Angels have a bigger market, true (well, half of one, anyway), but the Brewers have a sweetheart stadium lease to end all leases, 70 luxury suites, etc. Having corporate amenities at your disposal for the next 30 years does count for something. They (the Brewers) also own 36 percent of Miller Park, for whatever that’s worth; the Angels are renters," said Neil deMause, co-author of "Field of Schemes: How the Great Stadium Swindle Turns Public Money Into Private Profit" (Common Courage Press).
"My guess is that Moreno underpaid a bit for the Angels, and Attanasio’s overpaying a bit for the Brewers. But if he can turn the team around and put the fannies in the $40 seats, the Brewers do have plenty of upside from an owner’s perspective," said deMause, who operates a companion Web site, www.fieldofschemes.com, and contributes to the www.baseballprospectus.com baseball analysis Web site.
Schlessinger, who previously worked in the Angels’ front office before returning to Milwaukee, acknowledged that he was surprised about how quickly three capable and interested bidders stepped up to the plate to buy the Brewers.
Schlessinger said the Brewers had several assets that made them an attractive target, including Miller Park, a loyal fan base that generated more than 2 million in attendance in yet another losing season, a strong farm system and Major League Baseball’s increased shared revenue plan.
"I watched for four years while the Angels were for sale. But this is a baseball market. I can tell you, at Anaheim, we struggled to draw 2 million," said Schlessinger, who’s first item of business now is to convince local corporations to renew their luxury suites at Miller Park. Having a new ownership team with deeper pockets should help that cause.
"I look at baseball economics, revenue sharing. All these things Major League Baseball is doing nationally and internationally are helping markets like Milwaukee."
None too soon.
Alas, Bud and Wendy Selig now can ride off into the sunset. One can hope that the sting of all the arrows, barbs and slurs that have been hurled their way in recent years will lose their edge as time goes by. After all, 30 years from now, only two things will matter: The Seligs brought Major League Baseball back to Milwaukee, and the Seligs kept Major League Baseball in Milwaukee.
That’s quite a legacy.
Steve Jagler is executive editor of Small Business Times. You can reach him at (414)
277-8181, ext. 116, or at steve.jagler@biztimes.com.
Ocober 15, 2004, Small Business Times, Milwaukee, WI