1st-YEAR WINNER
West Allis
Industry: Promotional product distributor
Founded: 2005
Projected 2019 revenue: $4 million
magellanpromotions.com
Magellan Promotions is a promotional product marketing company that provides services to businesses, nonprofits and higher education institutions. Growth at Magellan Promotions is measured by total sales. According to captain Michael Wolaver, three factors have contributed to the company’s recent growth: its team, low turnover level and “consistency level,” and a few key product solutions that have resonated with its target audiences.
Magellan Promotions has several new initiatives underway, including the recent hire of a new graphic artist, developing a new business strategy that has a step-by-step plan to reach strategic goals, and forming an advisory board.
Moving forward, Wolaver said there are many opportunities for Magellan related to admission and alumni offices at universities.
“Our opportunity is using our collegiate experience to put together solution-based ideas that help solve the challenges that these departments face,” Wolaver said.
What’s the biggest obstacle to your company’s growth?
“The biggest obstacle for growth is finding the unique solutions that make potential clients consider us as a resource.”
– Michael Wolaver, captain
