Laughlin Constable has been selected by the Wisconsin Department of Transportation (WisDOT) to develop a multi-year marketing campaign to increase ridership and revenue on Amtrak Hiawatha Service between Chicago and Milwaukee. The integrated campaign, which will launch in late May and early June, will focus on growing ridership during non-peak times. It will include developing new creative executions for the Hiawatha coupled with strategic media planning and placement, digital advertising, social media and public relations.
From October through December last year, Laughlin Constable launched a brief campaign to create awareness of late evening train service on Saturdays. During the trial period of the Saturday late evening trains, Saturday ridership increased slightly compared to the same time period in 2014.
Amtrak Hiawatha Service trains are jointly sponsored by WisDOT and the Illinois Department of Transportation. The route, with intermediate stops in Glenview, Ill, Sturtevant, Wisc. and the Milwaukee Airport, carried nearly 800,000 passengers last year, ranking it among the top 10 Amtrak routes nationally.
Company:
Laughlin Constable
207 East Michigan Street
Milwaukee, Wisconsin 53202
