Kohl’s to launch new line of women’s apparel

Kohl’s Corp. today announced a partnership with Catherine Malandrino, who will be the third designer for the retailer’s DesigNation limited-edition collection.

 

As part of the Kohl’s DesigNation concept featuring premier designer fashions based on international inspiration, the collection will draw creative influence from Malandrino’s recent trip to her home city of Paris, France. The collection features apparel for women and will be available exclusively at Kohl’s and Kohls.com beginning fall 2013.
 
“Our DesigNation collection from Catherine Malandrino blends Catherine’s feminine style and recognizable silhouette into wearable, timeless designs that allow women to express their personality at an exceptional value,” said Don Brennan, Kohl’s chief merchandising officer. “We are confident the line will appeal to our customers and continue to position Kohl’s as the premier style destination they have come to expect.”
 
Malandrino’s DesigNation collection will include dresses, skirts, pants, shirts, sweaters and outerwear. Retail prices for the collection will range from $36 to $130.
 
“From the lights and the architecture to the parks and the galleries, I found so much creative inspiration walking the streets of Paris,” said Malandrino. “My Kohl’s DesigNation collection showcases that experience with a perfect blend of romantic, elegant and Parisian style at an affordable price.” 

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