Sheyboygan-based startup BevCarts may not be able to cut strokes off a scorecard, but it’s working to improve a golfer’s overall experience on the course with the launch of its new mobile app.
BevCarts recently developed a GPS-enabled app for food and beverage services so that golfers can order products from the clubhouse on demand no matter where they are on the course.
Aside from pace of play, a golfer’s most frequent complaint when golfing is food and beverage services, said BevCarts owner and founder Justin Webb. Webb, who is a golfer himself, developed the idea with co-founder and owner Mike Carroll following a frustrating experience on the golf course in which they both waited several holes before seeing a beverage cart server.
“Golfers appreciate the fact that they simply don’t have to wonder if there’s even a beverage cart currently out on the course,” Webb said. “In a matter of seconds, they can simply place an order, enjoy a couple of swings, and expect their order in a short period of time.”
With the app, golfers can view all clubhouse offerings, including a full menu, available tee times and other discount deals. At the same time, BevCarts collects data, which golf course owners can leverage to make informed business decisions.
Using data analytics, golf courses can track inventory, forecast what products are selling fast and cut unpopular products from the menu, said Michael Lackovic, BevCarts business development director.
“Being able to live track their inventory and see wait times, it really gives courses better visibility into their overall business to make sure inventory isn’t just disappearing and to make money on the products they have,” Lackovic said.
BevCarts also has a contactless point of sale system, which gives golfers the option to pay the clubhouse and tip the beverage cart server within the app or pay with cash. BevCarts generates revenue with a monthly subscription-based model, charging golf courses up to $99 or a free subscription depending on which app features are enabled.
BevCarts has piloted its app at several Sheboygan-area courses and reached out to regional golf associations for feedback.
“Right now, we’re kind of at the point where we’re trying to get the message out there and get some of these courses on board to implement,” Lackovic said. “Obviously, it’s not ideal timing in Wisconsin because it’s their busy season.”
Location: Sheboygan
Founders: Justin Webb and Mike Carroll
Founded: 2020
Product: A beverage and food cart mobile app for golfers.
Website: BevCarts.com
Total employees: Eight
Goal: Gain more subscribers.
Experience: Webb owns Sheboygan-based marketing company Sun Graphics Media. Carroll owns Carroll Solutions, a supplier of lab furniture and equipment.
