Manufacturing
Chairman
Serigraph | West Bend
John Torinus purchased Serigraph in 1987 and spent 20 years as chief executive officer of the West Bend-based commercial printer and decorative molder. His experience at the helm of the 500-person company inspired him to find solutions to the rising cost of health care, and he went on to publish two books about the economics of health care. In 2016, he published “The Company That Solved Health Care,” which details how Serigraph tamped down its health care costs. In 2021, he wrote a follow-up, “The Grassroots Health Care Revolution.”
Torinus was a columnist for the Milwaukee Journal Sentinel, where he served as a business editor, and the Daily News in West Bend, where he served as editor and general manager for 11 years.
A general partner in the Wisconsin Super Angel Fund, Torinus has also founded three startup ventures and angel invested in 15 others. Earlier in his career, Torinus served as an artillery company commander in the U.S. Marine Corps.
He has served as chairman of the Wisconsin Chapter of The Nature Conservancy, Competitive Wisconsin, the Wisconsin Taxpayers Alliance and West Bend Friends of Sculpture. He was also active in the recent effort to raise funds for the restoration of the historic West Bend Theatre in the city’s downtown.
Education: Bachelor’s, Yale University; master’s in international relations, University of Stockholm
