Kenosha-based Jockey International Inc., known for men’s undergarments and women’s intimates, announced today a new licensing agreement with Pacific Coast Feather Company, a leading manufacturer of down and feather bedding based in Seattle.
The new Jockey bedding collection debuted this week at the New York Homes Fashion Market. The brand will show a range of bedding basics including comforters, duvets, pillows, pillow protectors, feather beds, fiber beds, mattress pads, mattress toppers and mattress protectors.
“Our consumers have always trusted Jockey against their skin. As America’s leading provider of intimates and underwear, we saw a unique opportunity to apply our patented apparel technologies to the bedding space,” said Milou Gwyn, vice president of domestic licensing at Jockey. “We are thrilled to show our consumer how innovation and technology can change the way they sleep. Successfully upgrading bedding basics will further enforce Jockey’s position as a reliable provider of everyday essentials for the consumer.”
The partnership, brokered by the Joester Loria Group, will focus on innovating classic bedding basics by introducing Jockey’s technical apparel fabrics to PCFC’s long-tested comfort bedding techniques. For instance, Jockey’s “classic supersoft fabric,” previously applied to undergarments and activewear, is used to make duvets and pillows softer and less stiff.
In development are stain-resistant textiles that will help keep at-home whites at their brightest. Additionally, moisture wicking and stay dry features will pair with temperature regulating technology to yield breathable bedding.
