J.C. Penny creates online Angel Giving Tree

Texas-based J.C. Penney Company Inc., and The Salvation Army of Greater Milwaukee are joining forces this Christmas season to give joy to even more people in need through a grand-scale online Angel Giving Tree program. From now until Dec.14, for the first-time ever, customers can adopt and shop online for Angels at www.jcp.com/angel, and provide tens of thousands of children and seniors facing hardship in communities across the country with Christmas gifts.
“In a year when so many need help, the new online Angel Giving Tree program will extend our reach and make it easier for our customers and associates to give back this holiday season,” said Mike Boylson, executive vice president and chief marketing officer for J.C. Penney. “By leveraging the strength of jcp.com, we are helping to modernize an American tradition – the Angel Tree program – and creating an innovative way to help families in need in our communities across the nation. Launching this program with The Salvation Army allows us to elevate our support for a cause that is extremely important to our customers and Associates, underscoring our focus on the ‘Joy of Giving’ this holiday season.”
The new online Angel Giving Tree program builds on the legacy of The Salvation Army’s Angel Tree program that has been in operation for more than 40 years. “We are excited about this new online Angel Giving Tree program that will allow us to build upon our Christmas tradition by reaching a new online audience,” said Major Jesse Collins, Milwaukee County commander. “Each year, right here in Milwaukee, we give more than 100,000 toys to area children. The partnership with J.C. Penney will help us reach more people who want to adopt more angels in our community.”
The online Angel GivingTree program allows customers to adopt an Angel at www.jcp.com/angel and conveniently shop for them online at www.jcp.com, in J.C. Penney stores or at any location they choose. In a few easy steps, customers can visit the site to request an Angel by location, age range and gender. An Angel who matches the criteria will be e-mailed to the customer along with a list of needed items. The confirmation e-mail will also include a link to view drop-off locations in the customer’s area and ship-to addresses for online orders.
In collaboration with FedEx Ground, Angel Giving Tree gifts purchased through jcp.com can be shipped free of charge to any one of the 1,200 Salvation Army collection centers nationwide.