Home Industries Manufacturing Harley-Davidson unveils new Sportster S model

Harley-Davidson unveils new Sportster S model

The Sportster S. Photo courtesy of Harley-Davidson.

Harley-Davidson’s new Sportster S model will hit dealerships this fall with a $14,999 price tag, the Milwaukee-based motorcycle maker announced today.

The Sportster S model is built on Harley’s new Revolution engine, which is the same engine used in Harley’s Pan America touring model launched earlier this year. The Sportster S is powered by a 1252cc v-twin engine called the “Revolution Max 1250T.”

The new bike features forward foot controls and low handlebars, offering a more aggressive posture for riders. The Sportster S comes in three colors: vivid black, stone-washed white pearl and midnight crimson.

“Every visual design element of the Sportster S model is an expression of the motorcycle’s raw power,” Harley styling and design vice president Brad Richards said in a statement. “This is a wolf in wolf’s clothing.”

The new bike is equipped with a host of new technologies, including three pre-programmed and selectable riding modes: sport, road and rain. Riders can also create two custom modes to create a set of performance characteristics to meet personal preference or for special situations.

The Sportster S also has a 4.0-inch-diameter screen, which displays instrumentation and infotainment generated by a rider’s Bluetooth devices.

“This is a next-generation Sportster defined by power, performance, technology and style,” Harley chairman, president and CEO Jochen Zeitz said in a statement. “And it’s part of our commitment to introduce motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson.”

This is the third motorcycle launch that Harley announced in 2021. The others include Harley’s Pan America touring motorcycle and its new LiveWire electric motorcycle.

Harley-Davidson’s new Sportster S model will hit dealerships this fall with a $14,999 price tag, the Milwaukee-based motorcycle maker announced today. The Sportster S model is built on Harley’s new Revolution engine, which is the same engine used in Harley’s Pan America touring model launched earlier this year. The Sportster S is powered by a 1252cc v-twin engine called the “Revolution Max 1250T.” The new bike features forward foot controls and low handlebars, offering a more aggressive posture for riders. The Sportster S comes in three colors: vivid black, stone-washed white pearl and midnight crimson. "Every visual design element of the Sportster S model is an expression of the motorcycle's raw power,” Harley styling and design vice president Brad Richards said in a statement. "This is a wolf in wolf's clothing." The new bike is equipped with a host of new technologies, including three pre-programmed and selectable riding modes: sport, road and rain. Riders can also create two custom modes to create a set of performance characteristics to meet personal preference or for special situations. The Sportster S also has a 4.0-inch-diameter screen, which displays instrumentation and infotainment generated by a rider’s Bluetooth devices. “This is a next-generation Sportster defined by power, performance, technology and style,” Harley chairman, president and CEO Jochen Zeitz said in a statement. “And it’s part of our commitment to introduce motorcycles that align with our strategy to increase desirability and to drive the legacy of Harley-Davidson.” This is the third motorcycle launch that Harley announced in 2021. The others include Harley’s Pan America touring motorcycle and its new LiveWire electric motorcycle.

Stay up-to-date with our free email newsletter

Keep up with the issues, companies and people that matter most to business in the Milwaukee metro area.

By subscribing you agree to our privacy policy.

No, thank you.
Exit mobile version