FINALIST
GS Design Inc.
6665 N. Sidney Place, Glendale
The Muscular Dystrophy Association was founded in 1950 and is considered the world’s leading nonprofit agency dedicated to finding treatments for muscular diseases like Muscular Dystrophy and ALS.
For the past eight years, Glendale-based GS Design Inc., a creative services firm, has provided the creative materials, design and branding for the Muscular Dystrophy Association’s Black–N-Blue Ball.
The Black-N-Blue ball is the organization’s primary fundraising event of the year, put on in partnership with presenting sponsor Harley-Davidson Motor Co.
Each year, GS, a customer engagement agency, helps design and create the theme of the event, which encourages guests to dress in black leather and blue denim for the occasion.
The ball features an evening of dining and entertainment, live and silent auctions, a motorcycle raffle and a wine pull.
The Black-N-Blue Ball has raised more than $8 million in the past 20 years, and GS has played an integral role in the marketing and branding of the event for the past eight.
The Muscular Dystrophy Association supports more than 1,300 families in southeastern Wisconsin who are living with different forms of neuromuscular diseases. MDA does this through research, education, advocacy, clinics and its annual summer camp. In southern Wisconsin, GS provides new creative materials, logo designs, website design, invitations and more each year for the organization. The total fair market value of the services GS has donated is close to $350,000.
The support received from GS allows the Muscular Dystrophy Association to not only have a successful, new and fresh event each year, but it also allows the organization to refocus those funds elsewhere in furthering its mission.
