Kari Chapin, author of “Grow Your Handmade Business: How to Envision, Develop, and Sustain a Successful Creative Business,” teaches creative entrepreneurship in 20 chapters divided into two parts: “Mapping Your Dream” and “Planning for Success.”
Part one of the book contains a checklist to determine whether a hobby can be turned into a successful business. Other important chapters describe the ups and downs of entrepreneurship along with steps to creating a mission statement, and how to map out your ideal day on the job.
Part two demonstrates technicalities of writing a business plan, marketing/advertising and managing finances. Chapin stresses that business plans always apply, whether a traditional or creative business, although creative business needs differ.
The book, in a nutshell, explains the needs of a creative handmade business in relation to planning, marketing, loans, money management, and law. You can buy it at Amazon.com for $11.53.
