The third edition of the book “Naked Marketing – The Bare Essentials” by Franklin author Robert Grede is now available.
In the book, Grede reduces marketing jargon and hype-speak down to its bare essentials.
The book, first published in 1997, is intended managers and entrepreneurs.
The growth of e-commerce and other online services necessitated a second edition in 2005. The third edition includes the vast array of social media available to marketers today, including Facebook, Twitter, YouTube, blogging and gaming.
“Naked Marketing – The Bare Essentials, third edition, is available at Amazon and most bookstores or by calling Grede at 414-235-4600.
