Greater Milwaukee Otolaryngology, based in Greenfield, has officially changed its name to The Entstitute as part of a rebranding initiative. With its new name, the practice aims to spread awareness of its medical services to a larger group of patients in southeastern Wisconsin.
“While Otolaryngology is the technical term for our specialty, it’s not the most consumer-friendly name,” said practice administrator Stephanie Doering. “Most patients know Otolaryngology as ear, nose and throat or ENT. As the health care landscape changes and patients have more direct access to specialists like us, we felt like now was the perfect time to move to a more consumer-friendly name that features our specialty and expertise right in our name.”
The Entstitute is an independent practice with six ear, nose and throat surgeons as well as a team of audiologists and a speech pathologist. The practice has four office locations in Brookfield, Franklin, Greenfield and West Allis.
The Entstitute specializes in treatment for sinus and nasal disease, voice disorders, sleep disorders, head and neck cancers, ear disease, hearing loss, airway abnormalities, thyroid disorders and pediatric ENT diseases.
