Think about the last few things you purchased.
They hold the secrets to increasing your sales.
Giving a seminar, I was in a stream-of-conscience talking about buying motives and why people buy. As usual I was focused on the customer side, the probable purchaser side, the buyer side of the equation. Then out of the blue I said, “Think of something that you just purchased. Why did you buy it?”
Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.
