Home Ideas Entrepreneurship & Small Business Gitomer: Sales Strategy? Yes! Sales Approach? Yes! Sales System? NO!

Gitomer: Sales Strategy? Yes! Sales Approach? Yes! Sales System? NO!

I’m against all systems of selling. So are all salespeople.

Oh, sales systems are taught all the time. In fact, almost every sales person has learned one along the way. I ask every audience I’m in front of, “How many of you have learned some “system of selling?” About two thirds of the hands go up. “Keep your hand in the air if you use that system every time you go on a sales call.” All hands go down. All.

Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.

Jeffrey Gitomer is the author of 12 best-selling books, including “The Sales Bible,” “The Little Red Book of Selling” and “The Little Gold Book of Yes! Attitude.” His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. For information about training and seminars, visit www.Gitomer.com or www.GitomerCertifiedAdvisors.com.
I'm against all systems of selling. So are all salespeople. Oh, sales systems are taught all the time. In fact, almost every sales person has learned one along the way. I ask every audience I’m in front of, “How many of you have learned some “system of selling?” About two thirds of the hands go up. “Keep your hand in the air if you use that system every time you go on a sales call.” All hands go down. All. Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.

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