“Jeffrey, what’s the BEST way to make a sale?”
When I’m asked this question (I’m asked it all the time), what the salesperson’s really asking is, “What’s the EASIEST way to make a sale?”
EASY ANSWER: The easiest way to make a sale is lower your price to a point that you make no profit. Not a good option.
REAL ANSWER: There is no EASIEST way to make a sale.
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Read more in today’s Small Biz Strategies column by Jeffrey Gitomer.
