Ask anyone in New York City why their bagels are the BEST in the world and they’ll say, “It’s the water!”
Ask anyone in Philadelphia why their cheesesteaks are the BEST in the world, and they will say, “It’s the bread.” Further questioning one will ask, “Why is the bread so different?” and they will say, “It’s the water!”
Read more in today’s Small Biz Strategies by Jeffrey Gitomer.
