Burlington-based Cannella Response Television, the largest infomercial media company in the direct response television industry, announced that Michael Gart has joined the company as chief financial officer.
Gart will succeed Guy Theune, who will retire at the end of the year.
Gart joins Cannella from Tribune Media Services, where he served as CFO and senior vice president of finance since 2004.
“Mike brings to Cannella more than 20 years of finance/management experience in the media arena, and a proven record for driving process improvements and stewarding the finances of growth businesses,” said Tony Besasie, president, Cannella Response Television. “He is a great addition to our organization and will help manage our growth in the coming years.”
Cannella was purchased in 2009 by private equity firms ZM Capital and Palladium Equity Partners along with Veronis Suhler Stevenson.
New hires and promotions
Nate Parrish has been hired as executive vice president at First Citizens State Bank in Whitewater. He has more than 15 years of banking experience and most recently served as a senior lender at Farmers & Merchants Bank in Tomah.
Wendy Rice has been named branch manager at WaterStone Bank in Oak Creek. She has worked at WaterStone for 14 years and most recently served as Waukesha branch manager.
Gart is new CFO of Cannella
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