From the magazine: ‘Targeting sales prospects through social platforms’

“Social selling generates 40 percent more qualified leads and opportunities than cold calling,” according to Hootsuite’s global vice president of enterprise sales, Darren Suomi, who gleaned the figure from Customer Think.

That makes sense, Suomi says as “social gives everybody an ability to make a more genuine connection via social than a one way, unsolicited reach-out.”

Throughout the sales cycle – before, during and after sales – businesses can use social media to find, connect and nurture leads, according to Suomi’s expertise.

Read more in BizTimes’ Social Media Strategies column that appears in the July 13 issue.