1 Develop a complete Web marketing plan. Your online audience may be different from other audiences to which you market your products.
2 Spend money wisely. A lot of money put into designing a Website doesn’t equal success. Start within your means – you can always add on.
3 Put your company’s address and phone number on every page of your site. Sometimes customers will come to your site simply to research products but would prefer to purchase by phone or in person.
4 Register your site with search engines. Yahoo!, Excite, Lycos and other search engines all have online registration forms on their sites. Only if your site is registered will it appear when a search is conducted.
5 Track your visitors. Know who comes to your site and what they look at.
6 Register users. Registering users adds them to your e-mail list so you can keep in contact with them.
7 Send useful e-mails. If you e-mail your customers, make sure you’re sending them information they can use, not just promotional material.
8 Surf the ‘Net. Know what works for other companies, know what your competitors are doing.
9 Change site often. Users won’t come back if there is nothing new for them when they return.
10 Put your Web address on all printed materials. Business cards, mailers, company stationery, and advertisements are all good ways to get the word out that you are online.
11 Make sure you can fulfill new orders. If your business doesn’t have the capabilities internally to fulfill the new orders you might receive over the Internet, it could mean bad publicity for your business.
Source: Jenni DeGlopper,
Value Computer
