Duluth Trading Company has opened a new retail store in the landmark Smith Bros. Fish Shanty Restaurant building in Port Washington.
The workwear retailer opened the doors to 8,000 square feet of unique shopping experience.
Debuting an updated Smith Bros. Coffee House inside, the new store offers Duluth Trading’s products, including men’s and women’s workwear, outerwear, gear, footwear, tools, workshop, car and truck organization, bags/totes and holiday gifts.
“We’re proud to start a new chapter in this building and offer an engaging and welcoming setting for loyal Duluth Trading customers in southeastern Wisconsin,” said Stephanie Pugliese, president of Belleville, Wis.-based Duluth Trading Company, which is having another strong year with double-digit sales increases in its men’s and women’s collections. “Our goal is to bring Duluth Trading alive in a three-dimensional brand experience and give folks a first-hand look at our men’s and women’s high-quality workwear and signature fabrications.”
The new store is located at 108 N. Franklin St.