Milwaukee-based Direct Supply Inc. unveiled Tuesday the completion of a $14 million renovation of its Innovation & Technology Center on the Milwaukee School of Engineering campus.
The ITC, formerly located on two floors of the former German-English Academy at 1020 N. Broadway, now occupies the entire 55,000-square-foot building. Direct Supply, a senior living industry supplier based on Milwaukee’s northwest side, opened the ITC in 2012 to connect MSO professors and students with research projects and internships at Direct Supply.
The college has served as a talent pipeline for the company as it has expanded its e-commerce and technology solutions services in recent years.
“Senior care is at a major inflection point,” said Tom Paprocki, managing director of the ITC. “Demographic shifts, generational preferences and systemic financial constraints are all converging, and they cry out for practical technologies and innovation that will transform care. The building is awesome, but it’s the work we’re doing here that matters. We’re here to shake things up in a major way.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- The Innovation & Technology Center occupies the former German-English Academy building at MSOE.
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- Bob Hillis, president and CEO of Direct Supply
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- A Direct Supply employee showcases the company’s innovation process.
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- Tom Paprocki, managing director of Direct Supply’s Innovation & Technology Center.
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- A stairwell within Direct Supply’s Innovation & Technology Center.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- A Direct Supply employee showcases senior living technology.
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- Direct Supply has senior living technology on display at its Innovation & Technology Center.
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- Milwaukee Mayor Tom Barrett
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- A statue outside of Direct Supply’s Innovation & Technology Center.
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- Direct Supply is a senior living industry supplier based on Milwaukee’s northwest side.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- Gov. Tony Evers
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- The view from the second floor of Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- An office in Direct Supply’s Innovation & Technology Center.
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- Direct Supply has senior living technology on display at its Innovation & Technology Center.
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- A mural at the Direct Supply’s Innovation & Technology Center.
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- Direct Supply has senior living technology on display at its Innovation & Technology Center.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- A meeting room in Direct Supply’s Innovation & Technology Center.
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- The Innovation & Technology Center features a quote from actress Betty White.
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- Direct Supply’s Innovation & Technology Center at 1020 N. Broadway on MSOE’s campus.
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- Direct Supply’s technology center on MSOE’s campus is located in the German-English Academy building at 1020 N. Broadway in downtown Milwaukee.
The newly expanded center is expected to host more than 200 engineers, who will collaborate with startups, universities and “progressive care providers” to develop technology-based solutions for senior are.
“Direct Supply’s ongoing partnership with MSOE is a transformative commitment to our students and our campus,” said John Walz, president of MSOE. “This type of partnership between business and industry leaders is the bedrock of MSOE’s foundation. Since 1903, our university leaders and community partners have built upon this foundation with the shared goal of providing an experiential education that results in graduates who are driven to solve the complex challenges of today and tomorrow.”
The opening of the revamped ITC follows another significant new building project at MSOE. In September, the school opened its new $34 million Dwight and Dian Diercks Computational Science Hall, a 64,000-square-foot AI-focused academic facility in the center of its campus.
State and local leaders said the new facilities play a big role in the region’s ongoing efforts to become a tech hub.
“Direct Supply is helping lead the way for innovation in Wisconsin,” Gov. Tony Evers said. “By connecting MSOE students directly with their industry leading expertise in the critical and growing field of senior care, Direct Supply is building a national hub for applied research, and helping train the next generation of Wisconsin innovators.”
