Milwaukee Wis. (March , 2016)—Bank Mutual is pleased to announce that Dawn Riedel has joined its senior management team as Vice President and Director of Marketing. Dawn is responsible for leading the marketing strategy and execution for Bank Mutual Corporation and its lines of business, managing a team of marketing professionals and external partners in traditional and digital marketing activities. Dawn is located at Bank Mutual’s Corporate Headquarters at 4949 W. Brown Deer Road in Milwaukee.
Dawn comes to Bank Mutual with strong management experience in both B2C and B2B marketing. Her areas of expertise include but are not limited to strategic planning, brand management, product marketing, creative development, digital marketing, marketing research, and customer communications.
Prior to Bank Mutual, Dawn spent 16 years with Associated Bank in a variety of corporate marketing and product marketing management roles. Most recently she served as Senior Vice President, Director of Brand Management and Marketing Services.
Dawn earned her bachelor’s degree in finance from the University of Illinois at Urbana-Champaign and her MBA in marketing management from Illinois State University.
Dawn started her career at First of America Bank Corporation (PNC Bank). She has 23 years of experience in the financial industry. She lives in West Bend, Wisconsin with her husband and young son.
Bank Mutual Corporation is traded on The NASDAQ Global Select MarketSM under the symbol “BKMU.” Bank Mutual is the third largest bank headquartered in Wisconsin, with assets at December 31, 2015 of $2.5 billion. Bank Mutual was founded in 1892 and operates a broad network of offices across the state of Wisconsin and one office in Minnesota. Bank Mutual offers the advantage of local decision making, and provides financial solutions for personal, small business, and commercial clients that add value above and beyond traditional banking.
Company:
Bank Mutual
