Brian Bennett is a partner and founder of STIR Advertising + Integrated Messaging, a national integrated advertising and marketing communications firm based in Milwaukee. Successful, bold businesses have some key characteristics in common, he says.
“I counsel many companies, big and small, in a variety of industries, becoming intricately involved in their strategic planning and marketing. I have found that those that who consistently find success share some common attributes. Tough economic times and rapidly evolving markets reward visionaries – and punish the ill-prepared. In an environment where many are withering, great opportunity exists.
Find your inner entrepreneur – Bring the energy, excitement, and the belief to work every day. Renew it daily. Make it fun.
Lead, don’t follow – Don’t assume the competition has a better grasp. Do the analysis yourself, gather the best team and follow your best instincts.
Go on offense – In business, the best defense is a good offense. Invest smartly in the future of your business. Don’t cling to the old ways and protect things that may be broken.
Create a positive aura – Whether you are the top dog or middle management, demonstrate a commitment and belief in success and infect everyone around you with the same. Rid your organization of people with negative energy.
Set the agenda – Set aggressive goals for yourself and your team. Get outside your comfort zone. Make that work. Stay in that mode. Be relentless.
Be bold – Think big. Project confidence. Be creative and differentiated. That’s exciting. That will get you noticed.
Be customer-centric – Make the delivery of value and benefit to the customer priority No. 1. Do that and you will always have customers.
Build a brand – Set the brand apart with its own story, style and meaning. Develop a smart marketing plan to constantly reinforce your brand and value proposition with the right message to the right audience in all the right places.”
Brian Bennett
Partner
STIR Advertising + Integrated Messaging
135 W. Wells St., Suite 800, Milwaukee
Industry: Advertising and marketing
