CSE Inc.
5400 S. Westridge Drive, New Berlin
www.cseideas.com
Year founded: 1979
Product or service offered: CSE is a branded merchandise agency specializing in the online fulfillment of promotional merchandise, uniform, name badge, recognition and banner programs. CSE offers embroidery, digitizing, laser engraving, large format printing, fulfillment, kitting/assembly, website design/development/hosting, and creative, all in-house.
Leadership team: Tom Savio, CEO and president; Jerry Savio, chairman; Charlie Caliendo, CIO
Projected 2015 revenue: $43.5 million
Target clientele: Fortune 1000 companies that understand the importance of branded merchandise in their overall marketing mix.
Business organization memberships: Legacy Buying Group LLC, Advertising Specialty Institute, Promotional Products Association of Wisconsin, Embroidery Trade Association
What has fueled your company’s growth?
“A commitment to delivering exceptional service, combined with creative ideas.”
What is the biggest obstacle to your company’s growth?
“Finding good people that can help propel CSE to the next level.”
Do you plan to make any changes to your company?
“Yes. New web interface to increase order entry efficiencies, electronic document storage, adding three to five employees, and more.”
Who are the business people you admire?
“Ritz Carlton is an inspiration to us, given their attention to detail and commitment to service. From a creative perspective, we are inspired by companies such as Apple, Burton, and Abercrombie & Fitch.”
What is the outlook for your industry?
“We believe the industry will experience 3 to 5 percent growth.”
What is your company’s most important growth strategy?
“New business acquisition, organic growth and 100 percent client retention.”
