Crescendo Collective
Milwaukee
Industry: Marketing
Founded: 2014
Projected 2017 revenue: $5 million
Milwaukee-based Crescendo Collective measures growth by its clients’ success. If its clients are succeeding, Crescendo is moving forward as a company.
Crescendo specializes in web design and development, technology integration, mobile development and a full suite of additional digital marketing strategies and services.
The solutions and projects Crescendo takes on are often large and complex, requiring several qualified individuals with a multitude of skillsets. Finding quality staff that not only has the right skillset, but also cares about clients’ success has been a challenge, but one that hasn’t deterred the company’s progress.
Change is frequent at Crescendo as the team stays abreast of the latest technologies and advances to meet the needs of the current marketplace.
The company considers itself world-class and competes for large-scale projects, including one in which Crescendo launched 42 international websites throughout Europe, the Middle East and Asia.
Crescendo plans to increase its presence in the global market and expand with existing clients.
What changes are coming?
“Crescendo is designed to render itself obsolete every two years, so yes, change is always afoot. As technology changes and clients’ needs change, so too does Crescendo. If we’re not changing, something is probably wrong.”